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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Here are some real world examples to spark your own ideas: This Gift Guide from The Strategist uses bright colors, fun imagery and useful categorization to make shopping more pleasurable. Your clients’ websites must clearly communicate how inventory can be delivered, arrival time frames, and what different shopping and shipping options cost.

SEO 253
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

Well, with that, she also wants to make sure that any packages arriving at her doorstep are prepared, handled and shipped with the utmost care and safety precautions top of mind. For example, new-to-online shoppers often express more hesitation in completing online purchasing due to the newness of the experience.

Consumer 251
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Video: Proven Strategies for Effective Holiday Ad Creative

ROI Revolution

Offer free shipping if you can. Make it really clear that you’re there or on the customer’s side with your 24/7 customer support, for example. You can say in your paid media ad something to the effect of, “Hey, we get that this is a stressful time of year. We get that you want to make sure you get the right gift.”

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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Countdown timers could apply to a specific sale (like during Cyber Monday) or could be related to shipping cut-offs for guaranteed holiday arrival. The scary side of shipping this holiday season. Delivery times and shipping rates are always extremely important factors in consumers’ online holiday purchase decisions. 49% of U.S.

eCommerce 147
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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The combination of inventory and fulfillment issues plus heightened consumer demand will make inventory, fulfillment, and shipping much bigger concerns this year than in previous years.

eCommerce 144
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23 Holiday Shopping Season Tips for Ecommerce Marketers [2021]

ROI Revolution

Last year’s trend of shoppers buying gifts earlier to avoid shipping delays will continue into this year. Countdown timers could apply to a specific sale (like during Cyber Monday) or could be related to shipping cut-offs for guaranteed holiday arrival. Focus on quick delivery times, free shipping, and/or BOPIS.