With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences
Retail TouchPoints
FEBRUARY 7, 2023
Many members of this young, savvy demographic are exchanging their dependence on fast-fashion destinations like SHEIN , choosing to invest in quality over quantity. For example, the brand “hired” Noah, Alibaba’s fashion virtual idol, to host a livestream in September 2022, and nearly quadrupled its daily gross merchandise value.
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