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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. Social commerce value will keep on growing.

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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. Following are recaps of some of the most pertinent presentations.

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The 7 Perfect Verticals for Generating Recurring Revenue

Groove

Selling products online often means wild swings in revenue generation based upon trends, seasonality or consumer sentiments. This translates to many eCommerce merchants seeing massively profitable summer or winter months. The health, wellness, and beauty category is a very profitable vertical for all online retailers.

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How to Capture the Enormous Selling Potential of TikTok

ChannelAdvisor

Perhaps TikTok’s most appealing quality is its ability to cultivate emerging fashion and shopping trends. In 2020, TikTok harnessed its incredible selling power by giving brands and online retailers the ability to sell to new audiences through the launch of TikTok for Business. Get Started Selling on TikTok.

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eCommerce Fraud Trends Every Online Store Owner Should Know

lateshipment

Fraudsters are leveraging the same technology that merchants are using, making it increasingly easy for criminals to scale their operations. There’s a famous saying about scaling that inspires eCommerce retailers and marketers: If you can make one dollar in sales, you can make a million. Hacking Alternative Payment Options.

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Is Dropshipping Worth It? Find Out the Truth About Dropshipping Success

Ecommerce Platforms

” it becomes very clear that it has been worth it for quite some time, and it continues to offer valuable cashflow options for a wide range of retailers. In the 1990s, those mail order companies shifted their focus to the internet, turning into the first-ever online businesses. So, is dropshipping worth it?