article thumbnail

6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. Social commerce value will keep on growing.

article thumbnail

Preparing for the Rise in Online Retail Returns

Retail TouchPoints

This year the powerful combination of the special sale dates in Q4 (like Target, Amazon and Walmart holding October Black Friday events) and an increase in ecommerce holiday shopping means that this upward trend for returns will continue. Retailers can also create a return policy that avoids waste.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Online Retailers Winning a Competitive Market

Optimizely

If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. What does that look like?

article thumbnail

The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well.

Fashion 321
article thumbnail

Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed. Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store). These are four with staying power: 1.

article thumbnail

The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

Fashion 236
article thumbnail

AliExpress Launches New Collab and Pop-Up Tour with Tiffany Haddish

Retail TouchPoints

AliExpress , the international online retail marketplace operated by Alibaba International Digital Commerce Group, is celebrating its collaboration with actress and comedian Tiffany Haddish by embarking on a pop-up store “tour” around Los Angeles. The tour is AliExpress’ first foray into the U.S., in a statement. in a statement.

eCommerce 245