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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Even compared to other fashion brands, Forever 21’s inventory is vast and changes almost daily.

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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. Using Data to Make Better Business Decisions.

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Three suggestions: Adapt to where and how Gen Z wants to shop. Visiting a website, choosing a product, reviewing a “shopping cart,” typing in credit card details, etc. strikes Gen Z as cumbersome, slow and old-fashioned. They want shopping to be fast and fun — less of a process.

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6 Super Ideas to Market Your Clothing Brand

Omnisend

With the ever-evolving fashion industry, keeping up with clothing brand marketing ideas can seem impossible. . From SMS to omnichannel campaigns that garner a 287% higher purchase rate , marketers can enjoy using a wide variety of exciting and effective marketing methods. Remind Customers About Their Abandoned Carts.

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What is microservices-based ecommerce and why is it important?

Kibo

Microservices enable Ecommerce businesses to move away from the rigid all-in-one monolithic systems that make it difficult—if not impossible—to keep up with changing trends in consumer shopping behaviors, expectations, and the need for seamless omnichannel experiences. What is ecommerce microservices architecture?

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6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Optimizely

That’s why it makes sense the brand created the Style Match tool for its mobile shopping app. With this tool, you can upload a photo (screenshot from Instagram, sneaky pic from that fashion magazine you were browsing at the airport, etc.) H&M: Omnichannel and push notifications. Best Buy: Visual search and omnichannel.

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How SNIPES Launched a Trendsetting Dropship Program With fabric Marketplace

Fabric

The company has also embraced omnichannel commerce with its efforts to streamline the customer journey across sales channels and create an unparalleled online shopping experience. However, fashion evolves quickly, especially in niche and specialty markets. To seize on the enormous growth opportunity in the U.S.,

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