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Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity

Forrester eCommerce

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

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Forrester’s 2021 Financial Services Architecture Survey Needs Your Input

Forrester eCommerce

Banks and other financial services firms always ask: “What are the others doing?” Source: Financial Services Firms Have Solid […].

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Forrester’s Global Financial Services Architecture Online Survey

Forrester eCommerce

An important part of Forrester’s research process is gathering input from financial services companies, so we can advise our clients on the latest trends in the market. We’re currently fielding a survey for vendors, end users, and experts that will provide the key input […].

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Some Research Themes For Financial Services In 2022 (Plus A Survey You Can Take To Help)

Forrester eCommerce

We’ve been diving deep into a number of topics that financial services executives and their teams care about (or should care about). A crop of fintech startups and large financial providers are investing in embedded finance — in which financial products and […].

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In Post-Pandemic Age, How Will Financial Services Consumers Change in APAC ?

Forrester eCommerce

We are happy to announce the publication of a series of Data Snapshots on APAC consumers’ attitude and behavior in Financial Services industry. A Data Snapshot is a short data-focused report used to feature some of Forrester’s quantitative research — a specific data point, operational metric, or survey question.

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Digitally Evolving Customer Mindset Will Reshape Indian Financial Services Landscape

Forrester eCommerce

Indian financial service customers are changing! Forrester surveyed 3,000 online adults in India on their financial attitude, expectations, and preferences and found that more than half of customers accessing the internet are constantly online. ” As digital […].

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Do You Work For A Financial Services Provider? Then Take This Survey!

Forrester eCommerce

Forrester is conducting research on how financial services companies are using Video to win, serve, engage, and retain customers. Click here (or below) to take the survey and help us give you great research – plus you get a free research report for taking […]. As part of this research, we want to hear from you!