The Future of International Commerce is Online — and the Field is Open
Retail TouchPoints
APRIL 20, 2023
In fact, 80% of this group uses channels such as search engines, social networks and videos to research products and services before purchasing, while another 76% are influenced by posts with lots of “likes” or “good comments” on social media when deciding whether to buy something online. So you need to think like [a] pure-play.”
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