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Super Bowl LV: Lackluster Football Game Interrupts Memorable Ads

Retail TouchPoints

7 and 8 to non-profit Sesame Workshop was exactly the kind of substantive action today’s consumers are looking for. mass market. Although social media feedback from TalkWalker pointed to some negative feedback around this message.) Lemons demolishing cardboard cutouts in the stands at a baseball game.

Games 147
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Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

Retail TouchPoints

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. But brands shouldn’t take themselves too seriously in the process, advised Stacy Taffet, SVP of Marketing for PepsiCo North America.

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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419
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6 Marketing Traps You Can Catch Students With

RetailMinded

Although many students might live on a shoestring budget and, thus, might have a fairly low buying power, marketing to them is still wise due to many reasons. Students make up a large piece of the modern consumer market. On top of that, it will let you realize the full potential of your marketing tactic.

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How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Wiser

When implemented strategically, employee advocacy can be a game-changer in the retail industry. This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire. This is the power of the right employee advocacy platform.

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Make It Big 2022: Everything You Need to Know About the Virtual Bigcommerce Conference

Ecommerce Platforms

Workshops to expect The lineup of guest speakers Keynote speakers How to register for the 2022 Make it Big Conference. Make it Big” is a yearly ecommerce conference hosted by BigCommerce, one of the most popular ecommerce platforms on the market. . When is it? How much does it cost? What is “Make it Big 2022”?

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Bringing Experiential Retail into the Open Air with Events and Technology

Retail TouchPoints

Unlike indoor shopping malls, open-air centers intersect with the environments around them, whether in suburban markets or in key tourist destinations, creating a bustling community hub where guests can gather to shop and dine.” The space also is working with its retail partners to enable sidewalk sales during holiday and event operations.

Events 250