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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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7 Business Models for Monetizing Digital Content

GetElastic

In a recent webinar, Monetizing Content in a World of Digital Disruption , we covered a number of examples from across industries of innovative ways to leverage eCommerce best practices to get paid for digital products and content. This model pre-dates the common use of the Internet - think pay-per-view movies and sports and arcade games.

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FastSpring and DutchBasecamp Present: Optimize Local Pricing to Dramatically Increase SaaS Revenue

FastSpring

But with international growth comes a long list of international business concerns about how to appeal to potential customers in new countries. Fortunately, there are some very helpful tools and services available to assist and advise you as your business grows beyond its domestic borders. Learn more about what DutchBasecamp does here.

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Why Gaming Retailers Should Promote Cybersecurity 

365 Retail

Gaming is a great way to unwind and relax, but cybersecurity threats can dampen the fun. The risks of gaming not only harm consumers but also reduce people’s trust. This means they can threaten the bottom line of gaming retailers. In this guide, we’ll explore why gaming retailers should promote cybersecurity.

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7 Business Models for Monetizing Digital Content

GetElastic

In our latest webinar Monetizing Content in a World of Digital Disruption I covered a number of examples from across industries of innovative ways to get paid for digital products and content. While I encourage you to check out the replay for all the juicy details, this post recaps the various business models represented by the examples.

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Gen Z’s Message to Merchants: Meet Us in the Metaverse

365 Retail

A new study from FIS ® (NYSE: FIS), shows how the shopping preferences of younger UK consumers have shifted as adoption of embedded finance services reaches mainstream usage among Millennials and Gen Zs, while their older counterparts are less engaged with newer, digitally-oriented financial experiences.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

One-third are inspired by social media before buying that new sweater, electronic gizmo or video game, according to the PwC study Gen Z is Talking. Significantly, 70% of those surveyed believe the most appealing stores have features that simplify and streamline shopping. Payments play a key role. Are you Listening?

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