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Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Many best practices and marketing tactics encourage natural word of mouth, but campaigns — particularly on social media — can have the explicit aim of promoting an online business’ social exposure.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

More than half of brands show user-generated content from social media. Using personalization to ensure customers have a unique experience — whether on social media or not — will continue to engage customers and remove friction. Tip 7: Focus on delivery: Fast delivery is still a priority and 79% offer free shipping.

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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

As a small business, you’re in direct competition with Black Friday sales. To get a jump on the holiday weekend, you should remind people about the event in advance using: Social media ads. Don’t just create discounts and call it a sale. Tag your social media efforts. SmallBusinessSaturday. Get specific.

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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].” with hit educational toys and games like Sneaky, Snacky Squirrel and Playfoam.

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Product advertising: Benefits, types, examples, and strategies

Omnisend

Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media. Digital channels like emails, SMS, SEO, and social media have made this much-needed perspective shift possible.

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Why is social commerce important?

Kibo

Below, we provide an essential guide to social commerce—what it is, why it’s important, and how modern technology can help you deliver a seamless commerce experience across all social platforms. What is social commerce? At its core, social commerce is the use of social media to facilitate online transactions.