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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Are you Listening?

Payments 278
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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

A new generation of shoppers, Gen Z, are bending online shopping to their will. Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. Three suggestions: Adapt to where and how Gen Z wants to shop.

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Removing Friction In The eCommerce Customer Journey

Groove

The term " eCommerce customer journey" encompasses the various stages in which customers interact with an online store, from when the person became aware of the brand and its products and/or services all the way until the time they checkout and purchase the items in their online shopping cart.

eCommerce 370
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Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines

Optimizely

With fantastic products, an amazing social media game plan, and paid ads that power it all, Glossier has a marketing strategy worth envying. Not only was Glossier’s checkout process easy, but they also cleverly tried to upsell us within our shopping cart. Checkout Process. Confirmation Email.

Marketing 305
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Holiday Readiness Series: Take Your Social Strategy to the Next Level

RTP blog

By Joanna Beerman, Salesforce Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush. After all, we’ve seen an 87% increase in the share of orders placed through social media over the last two years.

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Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?

Lemonstand

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping. Poshmark Shops. To give you an idea, there are 1.9

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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). It’s about understanding the customer through their shopping habits, surveys, and online activities. Take Subaru, for instance. Go to the top.