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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. That all transpires through our social media presence.” We have a very playful, fun and colorful brand.

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Instagram Marketing Tips: 10 Ways To Boost Your Social Media Strategy

Groove

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales.

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Gift Card Association Promotes PSA Warning Consumers About Fraud Dangers

Retail TouchPoints

Gift cards remain a popular purchase among consumers, but they also provide openings for scammers and criminals. In conjunction with the upcoming National Consumer Protection Week, the Retail Gift Card Association (RGCA) is promoting a public service announcement to inform consumers about steps toward secure use. Postal Service.

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Representation, ‘Nanocommunities’ and Convenience: How Retailers Can Build Real Relationships on Social Media

Retail TouchPoints

Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs. RepresentationMatters saw 65% annual global growth on Instagram, and one of the ways retailers can better reach shoppers via social media is by directly championing inclusivity.

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This Easter, Give the Gift of Charcuterie

Optimizely

This food trend is hot on social media right now. The Charcuterie Gift. Charcuterie boards are not only pleasing to the eye and a great way to entertain, but they also make for very thoughtful gifts. The post This Easter, Give the Gift of Charcuterie appeared first on Zaius. The Charcuterie Trend. Bon appétit!

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. By comparison, zero-party is both more accurate, and yes, more ethical. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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10 Strategies for Your eCommerce Social Media Holiday Ads

Inflow Insights

Today, we’re focusing on paid social media marketing. While the way we do social media marketing is continually changing, one thing stays the same: It can be the factor that makes or breaks your online store’s success, especially during the busiest shopping season of the year. Start advertising early — like, right now.