Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Algopix

FEBRUARY 22, 2024

Leveraging Amazon’s FBA program allows sellers to streamline logistics and focus on product development, branding, and marketing. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Why Choose Amazon FBA Private Labeling?

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. So, let’s dig into some guidelines. Pay-per-click (PPC). eCommerce Conversion Metrics.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

MAY 5, 2021

Digital marketing services from an agency can generate massive growth increases for your business. So, how do you decide between in-house vs. agency marketing — and know when it’s the right time for your eCommerce business to make a change? Should I Hire or Use an Agency for My Digital Marketing Strategy? Your marketing goals.

eCommerce 147

eCommerce Marketing Social Media PPC 147

Kissmetrics

MAY 12, 2021

Organic leads are crucial to any inbound marketing campaign , and they can ensure you get interest from your ideal prospects. Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. Follow Facebook’s guidelines for images. 5 Tips to Get Facebook Leads Organically.

Social Media 342

Social Media Events PPC Article 342

ROI Revolution

JULY 30, 2020

SEO is important for getting clicks – in fact, 70% of marketers see SEO as more effective than PPC. Make sure you’re familiar with Amazon’s retail readiness guidelines and use your creative, content, and reviews so that you can outshine your competitors.

SEO 78

SEO PPC Retail Conversion Optimization 78

Algopix

NOVEMBER 14, 2023

Brand Exposure: Sellers can leverage this period for heightened marketing, enhancing brand recognition and loyalty. Adhere to Amazon’s guidelines while incorporating trending keywords, ensuring they align with your product’s essence. Highlight key features and benefits to attract potential buyers.

Shipping Costs 99

Shipping Costs Social Media Events Gifts 99

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. There is a spend increase of 115% due to the success, and Transactions are up 323%, Revenue is up 182% and ROAS is up 31%: What can Google automate in terms of PPC? . Smart Shopping.

PPC 99

PPC eCommerce SEO Improvements 99

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. Our digital marketing team frequently uses automated campaigns to expand traffic, boost awareness of our clients’ brands, and improve efficiency. We’ve already seen the proof. Target ROAS.

eCommerce 120

eCommerce PPC Recommendation Information 120

ChannelAdvisor

JANUARY 23, 2023

Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few. Multichannel campaigns.

eCommerce 59

eCommerce Channel Multichannel PPC 59

ChannelAdvisor

JANUARY 23, 2023

Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few. Multichannel campaigns.

eCommerce 52

eCommerce Channel Multichannel PPC 52

Kissmetrics

FEBRUARY 23, 2021

Filters should honor Snapchat’s advertising guidelines. A sponsored Snapchat filter isn’t different from any other form of marketing. It can also be a great way to leverage word-of-mouth marketing. As I mentioned at the start of this article, they are very affordable and are less competitive than Facebook ads or Google PPC ads.

Social Media 266

Social Media Recommendation Consumer PPC 266

BigCommerce

APRIL 20, 2018

This is important for retailers and advertisers to follow so they can understand how they should divide up their marketing dollars. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. The program at current is quite limited.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

Kissmetrics

MARCH 4, 2021

Ensure all of your images comply with Amazon’s restrictions and meet their size guidelines. How to Market Your Amazon Storefront. You need to market your Amazon storefront if you want to succeed in the long run. You don’t have to limit your marketing efforts to Amazon’s suite of advertising tools. Optimize for Mobile.

Social Media 273

Social Media eCommerce Consumer Improvements 273

ROI Revolution

JULY 27, 2022

We are already seeing positive lifts with the clients that we work with on product feed optimization and PPC advertising. Next up are loyalty program acquisition ads, which were announced at this year’s Google Marketing Live event. Recap of product announcements from Google Marketing Live 2022. Loyalty Program Acquisition Ads.

Merchant Services 78

Merchant Services PPC Blog Information 78

MakeWebBetter

OCTOBER 1, 2019

But, when it comes to Google Ads, there is no option instead go with the guidelines. Who likes to get hold in fetters? I guess nobody. Personally, every time, when I use to wrap Ads content, I feel like stepping into a skyscraper barefooted, even if a little wave can make me fall. Strictly 30 […].

PPC 114

PPC Marketing eCommerce 114

Inflow Insights

MARCH 20, 2018

They’re in a different world when it comes to marketing spend. We’ve helped companies with seven-figure marketing campaigns stay on top. This particular client maintains a small number of products, and they’re known for producing the best quality product in their market. How do we know? Breakdown of Their Campaign Budget.

eCommerce 148

eCommerce PPC Marketing SEO 148

Ecommerce Platforms

NOVEMBER 1, 2022

Search Engine Optimization tools can provide behind-the-scenes insights into your campaigns, give you the guidance you need to make better decisions about your marketing strategy and more. Today, we’re going to be looking at just some of the top solutions on the market, championed for their ease of use, efficacy, and performance.

SEO 118

SEO Recommendation Improvements Payment Services 118

ROI Revolution

APRIL 26, 2023

Learn more about the state of AI and search: Using AI for SEO How Will AI Affect PPC? Per Google’s Publisher Guidelines, the publication date should be visible on the page with proper structured data markup. For example, a user could book flights or buy shoes without leaving Google.

SEO 78

SEO Arts Information PPC 78

Inflow Insights

JANUARY 13, 2022

For more guidance on category and product page optimization, check out our complete eCommerce SEO Copywriting Guidelines. However, the success of your PPC ads depends on several variables (your business, the ad targets, and the competitive landscape), and it might not be viable if the competition can outspend you. Strategic Content.

eCommerce 136

eCommerce SEO Recommendation Article 136

Kissmetrics

DECEMBER 4, 2020

Amazon’s so big that it has become an entire marketing channel. Find an Amazon marketing consultant. 3 Ways an Amazon Marketing Consultant Can Help Grow Your Business. An Amazon marketing consultant will properly set up your store and build your product listings to get you more customers. Amazon PPC Management.

Marketing 247

Marketing PPC SEO Channel 247

SellBrite

JUNE 25, 2018

It’s pretty common for new sellers to jump in with products that are already so popular, in such crowded markets, that there’s no real chance of successfully selling them. Get your marketing ready. So, you have to do some marketing to stand out and make sure you get found by the right people. Amazon is a busy, busy place.

PPC 124

PPC Shipping Costs Information Marketing 124

SellBrite

DECEMBER 9, 2020

Google Shopping allows you to show up in multiple search results—as a website, a text-only PPC ad, and a Shopping result. Google Shopping is a marketing channel perfect for conversion. This process makes it much easier to update your product feed as changes are made to your inventory, marketing strategy, or overall business.

Merchant Services 148

Merchant Services Shipping Costs Article Information 148

Inflow Insights

JANUARY 28, 2021

There are now more resources than ever to quickly and efficiently pinpoint what does and doesn’t work in SEO marketing — and how a business should invest in SEO strategy moving forward. But, unlike PPC testing or CRO testing, it’s not always easy to trace one SEO-related change to increases in organic traffic. Titles and headings.

SEO 110

SEO eCommerce Shipping Costs Other 110

Inflow Insights

OCTOBER 3, 2017

This past week, 20,999 other professionals and I had the wonderful opportunity to attend Hubspot’s Inbound Marketing & Sales conference in Boston, MA. Larry Kim’s Crazy Unicorn Marketing Theory. The future of content marketing is winner take all.”. Cultural Conditioning is Mucking Up Our Marketing.

Books 60

Books Recommendation Presentation SEO 60

BigCommerce

DECEMBER 13, 2017

Below are some general guidelines to improve your product listings.”. From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. Like really ugly: Thankfully, the market and the algorithm will penalize you for this type of behavior. Want more insights like this?

SEO 209

SEO Merchant Services Document Recommendation 209

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. Follow the Google Merchant Center Guidelines. Google Merchant Center has a ton of guidelines and not all of them are obvious.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Inflow Insights

JANUARY 28, 2021

There are now more resources than ever to quickly and efficiently pinpoint what does and doesn’t work in SEO marketing — and how a business should invest in SEO strategy moving forward. But, unlike PPC testing or CRO testing, it’s not always easy to trace one SEO-related change to increases in organic traffic. Titles and headings.

SEO 78

SEO eCommerce Shipping Costs Other 78

BigCommerce

SEPTEMBER 26, 2017

When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do Thanks to search engines doing their work, visitors sharing links to their favorite products, or your own marketing efforts, many users will reach your product pages directly. – Ross Simmonds, Founder, Foundation Marketing.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

AcquireConvert

OCTOBER 3, 2021

If you own a Shopify store that uses search ads as part of your store marketing, this should be good news. What are Google’s guidelines for the snippets? So, you need to be sure that you are following the guidelines to avoid nasty surprises in your ads. Encourage clicks from genuinely interested buyers – which make you money.

Shopify 36

Shopify Shipping Costs Jewelry Information 36

Inflow Insights

JANUARY 12, 2021

To be successful on Facebook and Instagram, our ad creative needed to follow some basic guidelines: Be short (one minute or less) to meet consumers’ rapidly shrinking attention spans. So, Vitrazza turned to the deep blue ocean that is influencer marketing. But it couldn’t be just video for the sake of video.

Events 154

Events Consumer eCommerce Gifts 154

Kissmetrics

NOVEMBER 19, 2020

The ads work just like regular PPC ads. Nonprofits use them to drive targeted traffic to their sites, just as any marketer or business owner would. But unlike Google’s PPC ads, there are some limitations. For example, Habitat for Humanity achieved its marketing goals by combining Ad Grants and Paid Ads.

PPC 326

PPC Marketing Social Media Other 326

Lemonstand

OCTOBER 25, 2018

That every step of the process, from PPC ad to product page to post-checkout order confirmation, should be orderly and official and officious — because placing an online order is a Big Deal that requires Real Trust. Now, any eCommerce marketer worth their salt knows that tension is a critical part of the persuasion process. I DARE YOU.

eCommerce 83

eCommerce Books PPC Jewelry 83

Weebly

APRIL 25, 2018

Search guidelines frequently change and can be somewhat hard to master if you aren't versed in the language of SEO. This includes link building, social media marketing, content generation and publishing, email marketing, and print advertising. PPC or Pay-Per-Click. The words a user types into the search bar are a query.

SEO 33

SEO PPC Information Social Media 33

eCommerce CEO

MAY 3, 2018

It’s fast becoming a popular marketing choice for eCommerce, with some studies proving that they result in as much as a 26% higher conversion rates for product listing than traditional search text ads. Here are Google’s US Tax guidelines : Linking Your AdWords Account. So, what makes Google Shopping so successful?

Shipping Costs 62

Shipping Costs PPC Clothing Shipping 62

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco. They offer SEO, PPC, paid social, and CRO services.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Payoneer

OCTOBER 9, 2018

While they have put considerable effort into their SEO and have even tried to do some PPC advertising, they still have yet to polish their website in terms of conversion optimization. Do deep market research. Shirley Lowe is a professional marketer and blogger, currently living in Burbank, CA.

SEO 20

SEO PPC Shopping Carts Conversion Optimization 20