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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

Companies should better understand this evolving landscape so they can drive measurable value, foster brand loyalty and build deeper relationships.” Source: Deloitte) The real takeaway here is how much younger generations value these digital interactions.

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If You Want to Succeed in High-Heat Retail, Bake Fairness into the Experience

Retail TouchPoints

But with 73% of consumers saying that “a good experience is key in influencing their brand loyalties,” according to PwC , there has never been a better time for brands to relook at their processes, upgrade their antiquated technology and find a new solution that delivers a fair experience to sustain customer loyalty.

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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

But this era of inflationary pressure is unique because the cost of goods is rising faster than what can be reasonably passed on to consumers. Here are our five holiday shopping predictions to consider as you develop your strategy for the 2022 season. But this year, the main motivating factor driving early purchases will be inflation.

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To Experience the Future of Retail, You’ll Want to Go to the Store

Retail TouchPoints

Shoppers now view stores as places to check out items before buying, to get purchasing advice, to have relaxing or exciting experiences, to meet like-minded people and to put their sustainability principles into practice. Here are six ways we see retailers innovating the in-store experience to keep up.

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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. Nearly a third (28%) of consumers overall, and 40% of Gen Z consumers, are spending more time searching for new brands or sites they have never visited before.

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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet. Here are five key takeaways: The 2021 Consumer is Craving Convenience. 2020 put a new spin on the old adage, “You don’t know what you have until it’s gone.”

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Smaller Spaces, Bigger Tech and Optimized CX

Retail TouchPoints

Here are a few foundational ways technology has enabled better customer and associate experiences along the path to purchase, even in smaller spaces. Casper has a “Nap Appointment” experience you book and pay to test drive the mattress you’re considering — pajamas, sleeping bags and snacks included. Appointments.