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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

Gen X homeowners are also 21% more likely than the average consumer to receive marketing messages in the mail and 30% more likely to use coupons — so don’t abandon your direct mail flyers yet. This might come as a surprise: As a result of the pandemic, 19% of Boomers decreased their home improvement projects.

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Address Labor Shortages by Creating Attractive Retail Career Paths

Retail TouchPoints

“Tech training can create a more attractive job for some employees, because it’s a marketable skill,” said Kotlyar. Many of these changes are recent: “Ship-from-store wasn’t economically viable [as recently as] two years ago,” said Ritter.

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Extend Your Online Inventory to Facebook Marketplace

BigCommerce

Facebook Marketplace is an online market located directly within Facebook that allows users to discover, buy and sell items with people in their local community. Home Furnishing. Ship within 3 days, item arrives within 7 days. Here’s what you need to know to take advantage of Facebook Marketplace now. . Baby & Kids.

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Will Wayfair’s Move Into Brick-And-Mortar Overcome Its Challenges?

RTP blog

Given Wayfair’s competition in the home furnishings market (from specialty retailers like West Elm. Furniture and home décor are high consideration product categories with long lifecycles, and there’s no shortage of competition in this vertical. as well as from big-box retailers like Target.

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How Cloth & Company Saved Time and Money With its 3D Virtual Showroom Collaboration

Retail TouchPoints

Home furnishing brand Cloth & Company is working with 3D asset creation and management provider All3D to help even small retailers and designers overcome this challenge through the creation of virtual showrooms using 3D rendering software.

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Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

When an item is ordered from your site, the supplier will then ship the product directly to your customer. Many dropshippers are tiny companies without much marketing power, meaning they barely show up in Google search results. They also provide marketing materials. In other words, you can sell their goods. . Dropship Direct.

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Despite a booming stock price, Wayfair is no Amazon

Steve Dennis

Wayfair.com, the leading purveyor of home furnishings online, recently delivered what many on Wall Street saw as a blockbuster quarter, reporting sales growth of more than 40%. Not only does buyers’ remorse tend to be higher in the home furnishings category, but the nature of the product often means items are more prone to damage.