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Digital Wallets: What’s Good for the Payments Industry is Good for Retailers…Right?

Retail TouchPoints

As the online payments industry continues to evolve, new digital wallet solutions, such as mobile payment apps and e-wallet platforms, are becoming increasingly popular and reshaping the way consumers transact. We also recommend surveying customers to help prioritize.

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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. They don’t.

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7 Simple Strategies to Reduce Shopping Cart Abandonment

UpSellIt

What is Shopping Cart Abandonment? Since the earliest days of online shopping, high cart abandonment rates have presented a major challenge for ecommerce. As you may know, approximately 70% of users who add items to their online shopping cart leave without completing a purchase. Let Shoppers Edit Carts.

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Instacart Enhances Grocery Solutions with New AI Features, More In-Store Engagement Opportunities

Retail TouchPoints

The updates include new features for retailers that use the Instacart Storefront solution to power their ecommerce; updated functionality for its Caper Carts smart shopping carts; and a new app for Shopify that gives CPG brands access to Instacart Ads. Updates include: In-store rewards on Instacart’s Caper Carts.

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How to Improve Your Conversion Rate By 50% in One Day

Kissmetrics

The data also shows the top 25 percent of websites in an industry convert at 5.31 Research shows adding social proof to your site will rapidly improve customer trust and eventually increase your conversion rate. The shopping cart should be easy to find and edit. WordStream found the standard median conversion rate is 2.35

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Abandoned Cart Email Strategy: 5 Ideas to Convert

Groove

Abandoned carts occur when potential buyers add products to their shopping carts but do not complete their transactions. of carts contains items that remain unpurchased. Many factors contribute to cart abandonment, such as competitive pricing, uncertainty about store credibility and general forgetfulness.

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. To make your automations more impactful, use workflow splits to send different messages based on their shopping cart total, purchase history or what they clicked on in the previous email.

Marketing 319