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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. The problem is, consumers don’t seem to want them. But branding may also play a significant role here.

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How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. Look at Asos, arguably an industry leader in online retail personalization. An app gives retailers an opportunity to learn even more about their consumers.

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Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle

Retail TouchPoints

The same could be true of all for-profit organizations, but the CPG industry is unique in its unrelenting pace of new product launches designed to woo or wow an audience that has grown accustomed to constant change. Improved customer service. Here are four benefits of using data to optimize the backend of your product life cycle: 1.

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Digital Wallets: What’s Good for the Payments Industry is Good for Retailers…Right?

Retail TouchPoints

As the online payments industry continues to evolve, new digital wallet solutions, such as mobile payment apps and e-wallet platforms, are becoming increasingly popular and reshaping the way consumers transact. We also recommend surveying customers to help prioritize.

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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

Crowdsourcing delivery can help retailers to increase their efficiency, manage expenses and improve their customer satisfaction levels. Improved visibility and control, increased certainty in the shipping and logistics operations and enhanced data analytics will certainly help merchants futureproof their supply chain.

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Navigating the Digital Automotive Industry

Pivotree Blog

By Sam Russo, Pivotree and Felix Bühner, Spryker While the state of the automotive industry has been status quo for the past few decades, change is running at Formula 1 speeds. From sci-fi to reality: Technology is transforming the automotive industry The vehicles of tomorrow will bear little resemblance to those of today.

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18 Ways to Improve Your Organic Click-Through Rate (CTR)

Kissmetrics

Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, through first improving your organic click-through rate (CTR). If you focus your efforts on improving organic CTR, you can also improve your Google ranking.