article thumbnail

Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Adopting a siloed approach can lead to inefficiencies and missed opportunities for optimizing ad spending and improving ROI.

SEO 278
article thumbnail

How to Create the Perfect Business Listing

Kissmetrics

Local search visibility helps drive traffic, customers, and revenue. There are several ways you can improve local visibility. How often do you see a business listing pop up on Google with minimal information, no images, and few reviews? After all, that’s 6 percent of billions of searches. Probably not. The best part?

SEO 276
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Use It to Improve SEO. In comes Google Trends.

Marketing 335
article thumbnail

How to Create an SEO-Boosting XML Sitemap in 20 Minutes (or Less)

Kissmetrics

It’s relatively simple, and it can improve your SEO. XML” stands for “Extensible Markup Language,” a way of displaying information on websites.). Search engines use crawlers to organize and index information on the web. These crawlers can read all kinds of information. Ready to give it a try?

SEO 358
article thumbnail

The Ultimate Guide to Bing SEO

Kissmetrics

Since all marketers go after Google, Bing has lower competition and a market share of 6.79 percent, Bing’s desktop search market has grown by 41.03 There’s a lot of valuable information here, but for the sake of this exercise, you’re focused primarily on the backlinks section. percent for desktop searchers.

SEO 363
article thumbnail

The Definitive Guide to Online Reputation Management

Kissmetrics

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. So-called “hate sites” sometimes address companies and public figures with insults and false information.

article thumbnail

An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. Want to know more?

Marketing 275