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How A Paid Media Strategy Increased This Client's Revenue By 22%

Groove

In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. To help solve our client's problem and improve their paid media strategy, our team took a two-pronged approach. Acknowledging Areas For Improvement. The Solution. The First Account: Faux Panels.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Prioritizing which metrics to improve can be tricky. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together.

PPC 162
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Micro Conversions Digital Marketers Should Consider Tracking

Inflow Insights

If you don’t also look at your micro conversions, you’re missing out on highly useful data that can improve your macro conversions (a.k.a. Just check out our case study, where we helped one client improve conversion rates by 37% using micro conversion data. Conversion rate is an important metric, but it’s not the whole story.

Marketing 109
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How to Grow a Successful CRO Program

Kissmetrics

A CRO program can improve ROI for your e-commerce business by targeting website performance and testing user experience methods that encourage online conversions. Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. What Is a CRO Program?

eCommerce 280
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What Data Can You Pull From Cookie Tracking?

Kissmetrics

This is valuable information for marketers who are looking to improve, modify, or tailor content to their users. Using this data can give you important information that can help you improve your product offerings and understand gaps or problems in your marketing strategy. Interests and Online Shopping Trends. No thank you.

eCommerce 320
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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

Built-in dropshipping and fulfilment options Comprehensive app store for integrations Complete staff, inventory and payment management Integrated marketing tools for email, social, and SEO Affiliate marketing options Easy-to-use builder with themes and templates Custom shopping carts and checkout pages Cons ?

Shopify 104
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Shopping cart platforms like Shopify have eliminated many barriers of entry. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. China is opening up to the world and technology is now affordable.

eCommerce 167