Inflow Insights

MAY 1, 2020

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. Example of Innovation in Pay-Per-Click Advertising: Using a Brand’s Audience to Create Strategic Facebook PPC and Google Shopping Campaigns.

PPC 109

PPC eCommerce Marketing SEO 109

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. Improving our SEO is another huge avenue for growth so we can organically get people’s attention. SEO and customer reviews using Yotpo have been the most successful. Mobile growth is up 40% YOY.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

AcquireConvert

OCTOBER 23, 2022

Choose a Shopify SEO expert by following these best practices…. You’re likely to rely on the results produced by your Shopify SEO expert to grow your business. So, it pays to do your due diligence before simply going with the first SEO company you find. Ask yourself: How can your website and SEO performance be improved?

SEO 28

SEO Shopify PPC Recommendation 28

retailnext

NOVEMBER 5, 2019

Mobile marketing is a digital marketing strategy that targets audiences across multiple channels, and it takes advantage of the mobile technologies that have disrupted the way shoppers interact with brands. Every company needs to develop a unique mobile strategy dependent on its products, services, and audience demographics.

Mobile 52

Mobile Marketing Social Media Retail 52

Kissmetrics

OCTOBER 2, 2020

Researchers at Womply analyzed 200,000 small businesses in every state, looking at a few dozen industries. You can use review sites like Clutch.co , HubSpot Agency Directory , or Sortlist if you’re looking for something more specific in the reputation management industry. It isn’t just about getting reviews either.

Management 298

Management Small Business Retail Social Media SEO 298

Inflow Insights

APRIL 3, 2020

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: This works better than a “one-size-fits-all” approach to each content piece because B2B buyers tend to prefer content that is just for their industry.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

GetElastic

SEPTEMBER 15, 2021

SEO and Educative Content: SEO remains a major priority for all eCommerce sites , and this has been reflected in increasing commitment to and investment in educative resources such as blog posts, webinars, and educational tools. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).

B2B 146

B2B eCommerce Customer SEO 146

Ecommerce Platforms

FEBRUARY 16, 2022

There’s also access to a range of other tools like ecommerce stores, website templates, email marketing solutions, SEO support, and integrations with tools for PPC and social media marketing. Your website is automatically optimized, and ready to integrate with SEO and PPC campaigns. uptime guarantee. What is Web.com?

Shipping Costs 104

Shipping Costs Payment Services Social Media PPC 104

Kissmetrics

MARCH 1, 2018

The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. Which means if you can get a search results page that looks like this: You’re not only cashing in on SEO; you’re doubling down with your ad campaign. Automation is critical. Let’s start with the basics.

PPC 199

PPC Mobile Recommendation SEO 199

Kissmetrics

OCTOBER 26, 2020

They should also have experience across a broad range of marketing disciplines and channels, including: Analytics Email marketing CRM Content Branding Direct Response Email Marketing automation Market research Mobile Sales SEO PPC Website. When do you need it?

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Inflow Insights

OCTOBER 27, 2021

Use your audience and industry research. We’d expect the same effect if a client started PPC efforts (Iike Google Ads) from scratch, as well. Prior to partnering with Inflow, one of our clients had revamped their mobile smartphone experience. Don’t have seasonality data to compare? In total, organic traffic increased 2.5x

Channel 113

Channel Mobile eCommerce PPC 113

Korona

JANUARY 14, 2021

Use SEO for Franchisors and Franchisees. PPC campaigns. Franchise SEO Marketing. Search engine marketing (SEM) and search engine optimization (SEO) are integral aspects of any successful digital marketing venture. Add local SEO strategies when applicable. Keep Tabs on Franchisees’ Local SEO. Keep It Local.

Marketing 52

Marketing Payment Services Social Media POS 52

ChannelAdvisor

MARCH 24, 2017

Of course, it promises wonderful things, like a free PDF on “industry trends” or to add you to the mailing list for “crazy awesome deals!” Wreaking Havoc on Mobile Devices. To make matters even worse, these pop-ups, also called interstitials, can wreak havoc on mobile devices. But, at what cost? Of course there is!

Mobile 73

Mobile Social Media eCommerce PPC 73

Ecommerce Platforms

AUGUST 20, 2022

Design assistant with AI support to help you build landing pages more effectively with data-backed recommendations specific to your audience, goals, and industry. The built-in AMP support offers fantastic mobile experiences. AMP and Thor render engine technology to give you the fastest page loading times on the market.

Arts 104

Arts Live Chat Improvements PPC 104

ROI Revolution

JUNE 3, 2020

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88

PPC SEO Automotive Mobile 88

ROI Revolution

MARCH 7, 2023

With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. Frequently Asked Questions About AI for PPC Q: Will the way people search change?

PPC 78

PPC Technology Information Download 78

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines.

Marketing 172

Marketing Social Media White Paper SEO 172

ChannelAdvisor

FEBRUARY 7, 2017

Make sure your e-commerce strategy includes all digital channels — PLAs, PPC, content, social media and email marketing. On top of SEO, greet your potential customers on SERPs with the product or solution they are looking for through image-based Product Listing Ads (PLAs). Optimize for Mobile Shopping.

eCommerce 69

eCommerce Payment Services Multichannel Merchant Services 69

ROI Revolution

JANUARY 3, 2020

Omnichannel refers to providing a seamless, positive experience across all channels: desktop, mobile, app, and brick-and-mortar. Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising. . Listen instantly here!

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

BigCommerce

SEPTEMBER 4, 2018

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

AcquireConvert

AUGUST 27, 2020

Using this tool you can: Analyze competitors’ SEO strategies. This can help you emulate the best SEO strategies, find gaps in the market or take advantage of weaknesses in your competitors’ strategy. As well as using this tool to spy on your Shopify competitors, you can also use SEMRush to: Run SEO audits. Track daily rankings.

Shopify 69

Shopify SEO Payments Merchant Services 69

BigCommerce

DECEMBER 13, 2017

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. Even the best SEO software and tools can’t predict the future. Free Guide to Amazon SEO. CPC Strategy + BigCommerce boiled down everything you need to know about Amazon SEO into a few short, PDF pages. .

SEO 209

SEO Merchant Services Document Recommendation 209

Inflow Insights

NOVEMBER 14, 2017

Moz has created a helpful Local SEO Holiday Checklist that you can use to make sure your local listings are ready for the holidays. She advises defining performance metrics; creating a budget; establishing a plan around peak promotions; preparing for SEO changes; launching PPC holiday ads; and more.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Ecommerce Platforms

MARCH 2, 2022

You can also set filters to only show relevant templates based on your industry when making your choice. Design assistant: The design assistant recommends templates specific to your audience and industry, so you can create the ideal pages as quickly as possible. Custom scripts : Add custom CSS, HTML, and JavaScript.

Multi-channel 104

Multi-channel Conversion Optimization Arts Definition 104

MagentoBrain

JUNE 15, 2023

For example, using relevant keywords in your product descriptions and website content, optimizing your website for mobile devices, and using meta tags and descriptions. For instance, search engine optimization (SEO), content marketing, and social media marketing. Consider factors such as your budget, marketing channels, and messaging.

Payment Services 52

Payment Services Shipping Costs eCommerce Social Media 52

ROI Revolution

OCTOBER 21, 2022

This includes pay-per-click (PPC) advertising , display ads, paid influencers, paid social media ads , and other sponsored content. PPC ads are one of the most popular forms of paid media and can be applied to a range of sites, from search engines like Google to online retailers like Amazon. What Is Paid Media? What Is Owned Media?

Social Media 15

Social Media PPC Article Mobile 15

BigCommerce

NOVEMBER 28, 2017

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. While those stats may help to inform your 2018 direction, benchmarking yourself against the industry and specifically against your vertical is the best bet to understand your success. mobile and iOS v. Niche PPC Strategies.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Ecommerce Platforms

MARCH 26, 2020

If you want to get the most out of your online ecommerce business, then you need to know how to do everything from buying your own domain name, to establishing a SEO strategy for digital growth via Google and other search engines. Ask yourself: Which industry are you most comfortable with? How will that affect your selling strategy?

Shipping Costs 228

Shipping Costs Payment Services Merchant Services Payments 228

FastSpring

MARCH 11, 2021

Juniper research predicts a huge increase in the adoption of mobile messenger apps from 2.3 For example, a community about SEO may have channels named #linkbuilding or #tools. If you can’t imagine your life without SEO and digital marketing but you’re not a big social network fan, Slack communities can come in handy. Cost: Free.

SEO 139

SEO Marketing Channel PPC 139

ROI Revolution

MAY 4, 2020

The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. While click-through rates are rising, many industries are also seeing cost per click decline, as there’s less competition for ecommerce ads. Industry Updates.

eCommerce 97

eCommerce Social Media Games Supplies 97

BigCommerce

NOVEMBER 2, 2017

How to use industry influencers to grow sales through search engine optimization. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Let’s dive in.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Groove

NOVEMBER 6, 2018

Search Engine Optimization (SEO). PPC Campaign. Posting information, news and entertainment that's relevant to your industry will establish your credibility as an industry expert. Search Engine Optimization (SEO). This is where search engine optimization (SEO) comes into play. PPC Campaign.

eCommerce 256

eCommerce PPC SEO Social Media 256

BigCommerce

DECEMBER 13, 2017

Brands should also invest in SEO optimization especially for Amazon as it’s a highly competitive environment for pricing, descriptions, reviews, and alternative products. That, combined with great reviews and optimized SEO you’ll have a winning strategy. Amazon listings can be SEO’d.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Payoneer

OCTOBER 9, 2018

While they have put considerable effort into their SEO and have even tried to do some PPC advertising, they still have yet to polish their website in terms of conversion optimization. First of all, you should understand that the success of your business is not determined by the SEO statistics or number of clicks only.

SEO 20

SEO PPC Shopping Carts Conversion Optimization 20

VTNS Solutions

JUNE 19, 2019

Your small business has a lot to gain from PPC. A successful PPC campaign generates profit faster than any other online marketing strategy. You can even use PPC to reach out to your potential customers when they are ready to convert. What is PPC? The PPC model is pretty straightforward, that’s why it is popular.

PPC 28

PPC SEO Games Marketing 28

ROI Revolution

MARCH 30, 2023

ROAS on Facebook Ads In the luxury fashion industry , maintaining an elevated brand image is paramount. Thorogood , an industry-leading boots brand that’s been based in the US for over 130 years, was looking to expand their online search presence and grow traffic profitably.

Channel 78

Channel eCommerce Fashion SEO 78