Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Groove

APRIL 4, 2024

A BigCommerce Benchmark Group is an anonymized group of BigCommerce eCommerce merchants who collaborate to share essential performance metrics, creating a benchmark for industry standards. Tailored recommendations and limited-time promotions can also motivate customers to spend more.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

RetailMinded

NOVEMBER 4, 2023

Partner With an SEO Service for E-Commerce When you choose to work with an agency that offers SEO services for e-commerce sites, you’re investing in a future of increased visibility and traffic. Time Savings: Doing SEO yourself takes time away from other business tasks.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

Groove

APRIL 4, 2024

A benchmark group, particularly in the context of Shopify Performance Data, is a collective of eCommerce businesses that anonymously share and compare key performance metrics to gauge their relative standing in the industry. Below are examples of what you can do if you identify areas within each metric that could be improved: 1.

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

BigCommerce

MAY 2, 2017

We worked with Amazon SEO expert Bryan Bowman in the Fall of 2016 to publish a comprehensive, step-by-step guide to ranking on page 1 of Amazon. So I dropped my price to cost and cranked up the PPC. It wasn’t until I read your article “How To Master Amazon SEO” that I considered rearranging the Product Title.

Payment Services 379

Payment Services Merchant Services Payments BigCommerce 379

AcquireConvert

OCTOBER 23, 2022

Choose a Shopify SEO expert by following these best practices…. You’re likely to rely on the results produced by your Shopify SEO expert to grow your business. So, it pays to do your due diligence before simply going with the first SEO company you find. Ask yourself: How can your website and SEO performance be improved?

SEO 28

SEO Shopify PPC Recommendation 28

BigCommerce

JULY 13, 2017

I’d recommend the integration for sure! BigCommerce’s connections to eBay and Amazon have driven considerable online sales for us, and strong SEO has helped to drive both online and in-store sales. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. Final Word. Not selling yet on eBay?

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

GetElastic

SEPTEMBER 15, 2021

Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising. Creating personalized product recommendations. Using mini-catalogs to support internal operations and teams along with the buyer.

B2B 146

B2B eCommerce Customer SEO 146

Inflow Insights

MAY 14, 2020

Across our SEO clients, Traffic has shown a steady increase since early March. We saw this to be true for a client we work within the cruise industry, as online sales tremendously decreased. SEO Recommendations. For B2B, we are seeing a decrease in Impressions and Clicks across both SEO and Paid.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: We recommend optimizing your product data feed by following these best practices.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

FEBRUARY 4, 2021

Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. It also means we think big for our employees, to help them launch great careers in the industry. This helps our clients reach their audience with industry trends and popular topics before their competition.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

NOVEMBER 18, 2020

Step 3: Market and Industry Research. If you don’t understand your audience or the industry you’re working in, you’re doomed. Make sure you keep your industry, market, and target audience in mind as you prepare your operations plan. I recommend using a combination of all of these because they each have upsides and downsides.

eCommerce 278

eCommerce PPC Operations SEO 278

Inflow Insights

APRIL 3, 2020

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Note: Want our personalized help and recommendations to get more B2B customers online? B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

FEBRUARY 23, 2021

You should be able to find something to suit your tastes regardless of your industry or the kind of filter you’re looking to create. I recommend using a design tool like Canva , which comes with preset design dimensions for Snapchat. I highly recommend businesses experiment with sponsored Snapchat filters. Launch a New Product.

Social Media 266

Social Media Recommendation Consumer PPC 266

Kissmetrics

MARCH 1, 2018

The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. Which means if you can get a search results page that looks like this: You’re not only cashing in on SEO; you’re doubling down with your ad campaign. Automation is critical. Let’s start with the basics.

PPC 199

PPC Mobile Recommendation SEO 199

Kissmetrics

FEBRUARY 22, 2021

For example, a customer who is satisfied with your email marketing services might also sign on for your SEO services. Satisfied customers are also more likely to recommend your services or product to others. Keep in mind that your industry could impact the level of involvement. How Ongoing Services Improves Client Retention.

Customer Retention 279

Customer Retention Document Improvements Information 279

Ecommerce Platforms

MARCH 13, 2020

Marketing and SEO. Some of our recommended hosting companies include: Bluehost (full Bluehost review ). It’s built specifically for your business, industry, store, and requirements, so the end result should check all your boxes. Marketing and SEO. This is where marketing and SEO come into play. Pay per click (PPC).

eCommerce 164

eCommerce Payment Services WooCommerce Shopify 164

eCommerceFuel

AUGUST 2, 2023

This is part of the secret sauce of Amazon SEO. When we run PPC ads on Amazon, we are mainly looking to use the PPC as a method of increasing our organic search ranking in Amazon.” — ECF Member One ECF member generated $8,197 in sales from $459 ad spend—a 1,685% increase. It’s the best PPC $ we’ve spent.” —ECF

PPC 26

PPC Improvements Management SEO 26

ChannelAdvisor

DECEMBER 21, 2016

Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. Why should I care about SEO/PPC/content/social/email marketing when I’m making so much on eBay and Amazon?”. Others don’t care and are willing to accept their friends’ recommendations on social media.

Multichannel 45

Multichannel PPC Social Media SEO 45

365 Retail

NOVEMBER 14, 2022

Using a sound PPC and SEO strategy to support enticing promotions is a surefire tactic to create a buzz around your brand early on. Make sure your website always recommends related products to your customer to pique their interest and satisfy their shopping experience.

Payment Services 59

Payment Services Shipping Costs Merchant Services Order Fulfillment 59

Ecommerce Platforms

AUGUST 20, 2022

Design assistant with AI support to help you build landing pages more effectively with data-backed recommendations specific to your audience, goals, and industry. Copy insights powered by smart copy to get recommendations for high-converting copy based on your tone and audience.

Arts 104

Arts Live Chat Improvements PPC 104

ROI Revolution

MARCH 7, 2023

With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. Another initiative we recommend is including more broad match keywords.

PPC 78

PPC Technology Information Download 78

Inflow Insights

OCTOBER 27, 2021

Instead, we recommend conversion tracking with individual users. Use your audience and industry research. We’d expect the same effect if a client started PPC efforts (Iike Google Ads) from scratch, as well. Many marketers are surprised to discover that they’ve been calculating conversion rate all wrong.

Channel 113

Channel Mobile eCommerce PPC 113

BigCommerce

DECEMBER 13, 2017

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. Free Guide to Amazon SEO.

SEO 209

SEO Merchant Services Document Recommendation 209

Omnisend

OCTOBER 5, 2021

Paid search, paid social, and SEO together to drive up ongoing revenue and return on investment for e-commerce brands. With all of this experience that you’ve had with ThoughtShift and within the ecommerce industry, you’ve got over a decade working with these online merchants. We spoke to our clients.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Omnisend

OCTOBER 5, 2021

Paid search, paid social, and SEO together to drive up ongoing revenue and return on investment for e-commerce brands. With all of this experience that you’ve had with ThoughtShift and within the ecommerce industry, you’ve got over a decade working with these online merchants. We spoke to our clients.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Ecommerce Platforms

MARCH 2, 2022

You can also set filters to only show relevant templates based on your industry when making your choice. Design assistant: The design assistant recommends templates specific to your audience and industry, so you can create the ideal pages as quickly as possible.

Multi-channel 104

Multi-channel Conversion Optimization Arts Definition 104

SellBrite

JULY 28, 2020

Are their descriptions SEO optimized ? We recommend taking a few minutes to read our Essential Guide to Product Procurement for more context on the following advice.). Engage with the industry. For a deeper dive into this topic, we recommend reading Harvard Business Review’s article, How to Negotiate with Powerful Suppliers.

Shipping Costs 125

Shipping Costs Fulfillment Shipping Subscription 125

Inflow Insights

NOVEMBER 29, 2021

Semrush’s PPC Toolkit. SpyFu’s PPC Research. For this reason, paid search marketers should learn to love the new industry-specific competitor data we do have access to — which, in many cases, is more useful than specific competitors’ keywords and bid numbers anyway. Google Ads Campaign Target ROAS Simulator.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

Inflow Insights

NOVEMBER 14, 2017

Moz has created a helpful Local SEO Holiday Checklist that you can use to make sure your local listings are ready for the holidays. Marcia Yudkin of Practical eCommerce recommends taking a page from Trader Joe’s creative monthly flyer and using seasonal copy to improve your promotions and trigger purchases.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Kissmetrics

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. It’s no secret that influencer marketing is already a booming industry. times more conversations than average consumers when they recommended products.

Social Media 359

Social Media Travel PPC Recommendation 359

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Kissmetrics

JANUARY 27, 2021

To top it all off, inbound marketing trends shift almost as fast as SEO tactics. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. You can achieve this with great SEO, blogging, social publishing, and more. That’s why I still recommend blogging.

Marketing 318

Marketing SEO Blog Live Chat 318

Inflow Insights

JANUARY 13, 2022

Search engine optimization (SEO) can often be a “survival of the fittest” of competing websites vying to rank at the top of Google for valuable search queries. That’s why we recommend starting at the source — making sure your website content is high-quality enough to answer your customer’s questions and provide a valuable user experience.

eCommerce 136

eCommerce SEO Recommendation Article 136