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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. But Ken Natori wasn’t a fashion executive, and that made him the perfect fit to lead the transformation of this designer label into an omnichannel brand. “My

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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Brands Benefit from Cross-Channel Collaboration These collaborations could generate major profits for all parties involved. Similarly, they also become privy to consumer need gaps by channel, and thus both parties benefit by providing a fuller service to the customer in one shopping experience.

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The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

RTP blog

Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today. Retailers must create the ideal shopping experience across all channels, but many wonder whether it is achievable.

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5 Strategies to Optimize the Online Integration of Your Grocery Store

Retail TouchPoints

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs.

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Under Armour Names Marriott Exec as Chief Customer Officer

Retail TouchPoints

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022. Miles, who also will report directly to Linnartz, joined Under Armour in 2021.

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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

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