How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk
Retail TouchPoints
JUNE 3, 2024
However, it was the brand’s omnichannel approach driven by its sales, marketing, and human insights teams that truly made the partnership a slam dunk. We’re able to use that localized and precise information to bring the Reese’s brand to life, but in a very meaningful way across every store,” said Berman.
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