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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla , which helps marketers discover, manage and display authentic, influential visuals across all their marketing touch points via its AI-powered user-generated content (UGC) platform and asset manager.

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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

For example, a shopper may visit a grocery store to get core staples and still visit the farmers market every week to get high-quality produce that also supports local farms. Leisure travel, luxury products and eating out were among the discretionary categories that saw the biggest bump year over year.

Consumer 231
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Holiday Retail Trends 2023: Essential Insights for Online Brands & Retailers

Wiser

Consumers enjoyed the ability to browse and compare products across multiple retailers at their leisure, without the limitations of store hours or geographic location. Promotions Boosting sales involves identifying competitors, tracking market newcomers, and monitoring partner pricing and discounts continuously.

Retail 147
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6 MarTech Trends in 2021 and Beyond

Kissmetrics

As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. These include: Email Marketing. Content Management. What Is MarTech?

Marketing 278
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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

In part two of this three-part series, I answer the five top questions every European retailer has about unlocking the power of first-party data in a way that drives actionable insights and enhances their marketing strategies. What are data gaps and how do they affect my ability to market effectively with first-party data?

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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

Customer lifecycle marketing is frequently hailed as the way to find success when targeting customers. Not only does it boost marketing efforts for merchants, but it also makes that marketing much more relevant for customers. . However, wrapping your head around customer lifecycle marketing can be tough.

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Why Experiential And Omnipresent Retail Will Help Traditional Stores Survive And Thrive

RTP blog

Bridge The Gap Using technology to manage customers across various channels, enabling them to switch seamlessly between online and offline mediums, is one method being used to address this. How can you further engage with them, personalize their experience and make tailored recommendations to them during this visit and in the future?

Retail 150