Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110

PPC Management eCommerce Recommendation 110

Kissmetrics

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. So, with over 2.5

Marketing 292

Marketing PPC eCommerce Social Media 292

Kissmetrics

APRIL 27, 2021

International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies. Pay attention to purchasing and spending habits.

PPC 173

PPC Social Media Other Marketing 173

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

PERQ

MARCH 20, 2024

PERQ announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing in multifamily marketing. With a proven track record in creating effective sales funnels and leading high-performing marketing teams, Caleb Bartlett is a leader in the multifamily industry.

PPC 36

PPC Social Media Events Marketing 36

Kissmetrics

OCTOBER 2, 2020

Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World.

Management 298

Management Small Business Retail Social Media SEO 298

Kissmetrics

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing. What is outbound marketing? Nobody asks for them.

Marketing 291

Marketing Social Media Article SEO 291

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

PPC 78

PPC Mobile Social Media Search Marketing 78

Kissmetrics

JANUARY 3, 2022

A good social media campaign will convert at less than 1 percent. Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. These factors are important, and it is why account-based marketing is a great opportunity. What Is Account-Based Marketing?

Presentation 270

Presentation Marketing Webinar PPC 270

Kissmetrics

NOVEMBER 6, 2020

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. A marketing agency won’t re-invent your store on Amazon.

Marketing 230

Marketing PPC SEO Social Media 230

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

Improvements 218

Improvements PPC Retail Financial Services 218

Algopix

SEPTEMBER 26, 2023

One of the most effective strategies to achieve this is through market gap analysis. In this comprehensive guide, we will explore the concept of market gap analysis, the steps involved, and how Amazon sellers can leverage it to their advantage. What is a Market Gap? This is where market gap analysis comes into play.

eCommerce 130

eCommerce Marketing Social Media Supplies 130

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Easily Manage Retail Campaigns. Twitter Ads charge advertisers each time the marketing objective of the ad is achieved.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Kissmetrics

DECEMBER 22, 2020

In this guide, we will break down these unconventional forms of marketing. How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand. Marketers like influencer promotions too.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Store Growers

FEBRUARY 27, 2021

When it comes to keywords research tools, Semrush is one of the top tools on the market. I’ve been a customer of theirs for years because they have a pretty good combo of tools that cover both PPC and SEO. Semrush is a collection of different tools to make SEO and PPC easier. Semrush for PPC. Keyword Manager.

PPC 91

PPC SEO Article Beauty and Health 91

Ecommerce Platforms

DECEMBER 20, 2021

Affiliate marketing is one of the best ways to make money online. To make money with affiliate marketing, all you need is to join an affiliate program from a merchant, and start promoting their products. Affiliate management services, or systems, are slightly different.

Merchant Services 104

Merchant Services Management eCommerce Multi-channel 104

Kissmetrics

SEPTEMBER 24, 2020

If you’re in this position, it’s probably best to outsource your AdWords management. It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group – Best for Enterprise AdWords Management.

PPC 206

PPC SEO Multichannel Social Media 206

Kissmetrics

FEBRUARY 2, 2021

PPC sports varied results. Social media requires a lot of attention, and banner ads don’t really work very well these days. Quora is kind of a social media platform, but it’s far different from most. In its most basic form, Quora is a social media platform for asking and answering questions.

Social Media 239

Social Media Marketing SEO Payment Services 239

Kissmetrics

AUGUST 22, 2017

Growth hackers…growth managers…growth marketers — startups these days are all about growth. This article will help shine some light on one of the hottest and most lucrative jobs in the marketing field today, while taking a closer look at how to hire the right kind of person to propel your company forward.

Management 212

Management SEO PPC Social Media 212

Inflow Insights

DECEMBER 4, 2018

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. I was struck by the difference in what I read in that afterward and my conversations with various marketing specialists. Three years later, I started an online marketing agency with three other partners.

PPC 96

PPC SEO eCommerce Social Media 96

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies?

PPC 298

PPC Recommendation Social Media Mobile 298

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Kissmetrics

SEPTEMBER 22, 2020

You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. There’s a reason why our co-founder Neil Patel’s marketing content is ranked so high on google for any term you can think of. Imagine this…. Your website is ranked for every keyword you can think of.

eCommerce 316

eCommerce Social Media SEO PPC 316

Ecommerce Platforms

JUNE 22, 2023

Pros and Cons Website and Store Building Marketing and Customer Engagement Store, Inventory, and Order Management Pricing Customer Support and Integrations Shopify or Shoplazza: Which is Best? Essentially, it’s a comprehensive cloud-based toolkit for website building, store management, order management, and marketing.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Algopix

FEBRUARY 22, 2024

Leveraging Amazon’s FBA program allows sellers to streamline logistics and focus on product development, branding, and marketing. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Why Choose Amazon FBA Private Labeling?

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Store Growers

JULY 14, 2023

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses.

Social Media 91

Social Media SEO PPC Management 91

Kissmetrics

SEPTEMBER 30, 2021

Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “ dark social ” that you don’t know about. For the most part, brand mentions are a marketing score (even when the words themselves are negative). What Is Social Listening?

Social Media 214

Social Media Blog PPC Marketing 214

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275

Marketing SEO eCommerce Social Media 275

eCommerce Training Academy

NOVEMBER 24, 2019

Every year, I create my list of eCommerce events you should consider attending but this year, I also decided to create a new list of conferences for digital marketing professionals in eCommerce. This list of events is perfect for: Digital Marketing Directors/VPsv. Chief Marketing Officers. Digital Marketing Managers.

eCommerce 62

eCommerce Social Media Marketing PPC 62

FastSpring

FEBRUARY 20, 2020

Who creates an online marketing strategy that’s consistent with company goals and objectives? And who manages the ecommerce team that creates a seamless online customer experience? Yep, the Ecommerce Manager gets to do it all. So, let’s get into how an Ecommerce Manager gets it all done. Know the Customer.

Management 79

Management eCommerce Payment Services Payments 79

GetElastic

DECEMBER 31, 2021

We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

Payment Services 148

Payment Services eCommerce EDI Payments 148

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

FEBRUARY 8, 2021

Whether it’s your landing page, PPC, or social media, you’ll want to track the success of your efforts. Call volume tells you which advertisements are generating the most calls so you can track the ROI of your marketing efforts. Knowing where they’re coming from tells you where to allocate your marketing budget.

PPC 260

PPC Live Chat Social Media Information 260

Kissmetrics

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. Once you determine that, it becomes much easier to scale up your marketing because you know you can pump more dollars into your campaigns and get XYZ in terms of customers out the other end. Social Media. Determine Goals.

Customer 276

Customer Social Media Customer Retention eCommerce 276

Kissmetrics

FEBRUARY 1, 2021

Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert. Not only can you run SEO, but SEMRush also offers content marketing, PPC, and social media marketing.

SEO 355

SEO Social Media Improvements PPC 355

BigCommerce

FEBRUARY 1, 2018

One thing that can be time consuming in managing the day-to-day tasks in a business is bouncing back and forth between tasks. Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Batch your day into productive chunks.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374