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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

If you’re reading this, I assume you’ve heard of the Internet. At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. Facebook Groups are underrated by marketers.

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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

[Editor’s note: This is the third article in our series on AI in retail. Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. But how can retail professionals separate the hype from reality?

SEO 321
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Is it Time to Add Video Marketing to Your Content Marketing?

Kissmetrics

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. By 2021, video traffic will account for 82% of all consumer Internet traffic. how are you leveling up?

Marketing 246
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The Future of Digital Marketing: Ecommerce Predictions for 2022

ROI Revolution

What digital strategies should retail marketing professionals implement in 2022 for scalable success? In this article, we’ll dive into some unique problem-solving opportunities as well as industry predictions for 2022 to help you dive into the new year with confidence. Published January 12, 2022. Supply Chain Strain.

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The 7 Best Strategies for D2C Brands

Kissmetrics

The hiccup comes with marketing. Razors for shaving aren’t often something you search the internet for. Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers. Dollar Shave Club.

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Shopify Subscriptions App: 5 Must-Know Tips for your Program

Groove

Before we jump in, We all must understand the three most common categories of subscription programs that are used across the internet. Optimizing Your Subscription Program If you are able to advertise and market your subscription offering effectively, you will have new subscribers joining every week. Shopify CRM Hunting?

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Navigating Google’s Third-Party Cookie Purge [Next Steps for Advertisers]

CPC Strategy

Third-party cookies allow advertisers to track users across the internet (cross-site) and target advertising wherever that user goes. Pro-tip: Cookies sometimes get mixed up with other nomenclatures such as pixels, tags, and scripts, but it’s important to understand that they are not the same thing. How Do Cookies in Ecommerce Work?

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