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How to Do Niche Marketing For Tiny Audiences

Kissmetrics

That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. To truly understand what niche marketing is, we must first understand what a niche market is.

Marketing 209
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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Marketing campaigns that send emails, push notifications or SMS messages are the primary fallback to reactivate and bring back site visitors. Apple’s new App Tracking Transparency framework, which is being released in iOS 14.5

Marketing 175
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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

In part two of this three-part series, I answer the five top questions every European retailer has about unlocking the power of first-party data in a way that drives actionable insights and enhances their marketing strategies. They’re following you and talking about your products on social media. Let’s dive in.

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Email marketing campaign: types, examples [+ how to create]

Omnisend

Look no further than email marketing campaigns. In this post, we’ll explore different types of email marketing campaigns with examples and provide tips on how you can create your own successful campaign. In this post: What is an email marketing campaign? Here’s an example of Duolingo’s email marketing campaign.

Marketing 147
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Subject Matter Experts: Why You Should Use Them and How to Find Them

Kissmetrics

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. With more than 600 million active blogs on the market, the competition online has never been fiercer. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.

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How to Drive More Ecommerce Conversions by Reallocating Your Marketing Budget

ROI Revolution

Every digital marketer knows that some marketing dollars perform better than others. The Pareto Principle is often applied in marketing to describe the fact that 80% of your results tend to come from 20% of your advertising spend. Conversion rate optimization is the ideal partner to your paid digital marketing efforts.

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How to make your personal emails work like a marketing channel

Email Audience

To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. Email is the most popular communication and marketing channel. Email is the most popular communication and marketing channel. Marketing Manager in real life.

Channel 63