ROI Revolution

OCTOBER 24, 2022

Since emerging as an image re-sharing platform in 2010, Pinterest has emerged as a key marketing strategy component for many brands. In the case studies below, follow the journey of some of the brands we’ve helped grow through social media: But don’t just take our word for it. Gain some insights from the resources below!

White Paper 60

White Paper Social Media Blog Fashion 60

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Marketing campaigns that send emails, push notifications or SMS messages are the primary fallback to reactivate and bring back site visitors. Apple’s new App Tracking Transparency framework, which is being released in iOS 14.5

Marketing 175

Marketing White Paper Social Media Mobile 175

Kissmetrics

FEBRUARY 12, 2018

This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, it should be a wakeup call. Over the last 10 years “keeping up” has led to the universal adoption of email marketing, search engine marketing, and social media marketing. Think email marketing a decade ago.

Marketing 237

Marketing Webinar White Paper Presentation 237

Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Before ‘metaverse’ became a buzzword, we had already transformed this buzzword into a commercial reality,” said Wang.

White Paper 237

White Paper Customer Multi-channel Fashion 237

Omnisend

MAY 3, 2023

Look no further than email marketing campaigns. In this post, we’ll explore different types of email marketing campaigns with examples and provide tips on how you can create your own successful campaign. In this post: What is an email marketing campaign? Here’s an example of Duolingo’s email marketing campaign.

Marketing 147

Marketing Download White Paper Recommendation 147

Kissmetrics

DECEMBER 3, 2021

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. With more than 600 million active blogs on the market, the competition online has never been fiercer. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.

Social Media 271

Social Media Blog White Paper SEO 271

ROI Revolution

SEPTEMBER 28, 2022

Every digital marketer knows that some marketing dollars perform better than others. The Pareto Principle is often applied in marketing to describe the fact that 80% of your results tend to come from 20% of your advertising spend. Conversion rate optimization is the ideal partner to your paid digital marketing efforts.

Marketing 78

Marketing eCommerce White Paper Social Media 78

BigCommerce

JANUARY 25, 2018

Branding should be central to every decision your company makes, including: Your social media posts. All your marketing efforts. There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images.

White Paper 419

White Paper Clothing Outdoor Improvements 419

ROI Revolution

MAY 23, 2022

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% of consumers use social media to watch livestreams.

Social Media 78

Social Media eCommerce White Paper Mobile 78

Retail TouchPoints

MARCH 8, 2021

Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. Lacroix: When you break down the service experience, what you realize is that frontline staff have such a huge role to play — oftentimes more than merchandise, services or marketing.

Customer Data 264

Customer Data Customer White Paper Technology 264

Kissmetrics

DECEMBER 1, 2021

SEO is generally viewed as one of the building blocks of most successful digital marketing strategies. If you’re serious about making an impact online, SEO provides a relatively straightforward path to marketing success, as long as you know what to focus on. Speaking of creating content, let’s talk about content marketing.

SEO 236

SEO White Paper Improvements Other 236

Email Audience

OCTOBER 31, 2019

To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. Email is the most popular communication and marketing channel. Email is the most popular communication and marketing channel. Marketing Manager in real life.

Channel 63

Channel Social Media Marketing White Paper 63

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

365 Retail

FEBRUARY 10, 2023

The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon. 71% are distributing via other online marketplaces like eBay and John Lewis, and 70% are now incorporating social media into their selling channel strategy.

Channel 121

Channel Consumer Electronics Consumer Electronics 121

Liveintent

SEPTEMBER 8, 2021

Every successful marketer knows that acquiring email addresses is the backbone of a healthy marketing strategy. Capturing email addresses has always been important, but recent changes to third-party cookie regulations and constantly changing social algorithms make the practice more critical than ever before. And, guess what?

White Paper 71

White Paper Social Media Shipping Arts 71

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Retail PPC Social Media 96

BigCommerce

AUGUST 17, 2018

You’ve probably noticed that there are dozens of SaaS products on the market claiming to ease your transition into ecommerce. Marketing your store. Best of all: You’ll learn how to do most of this without relying heavily on SaaS tools and marketing agencies. But how do you navigate this experience and maximize your resources?

Payment Services 357

Payment Services Shipping Costs eCommerce Payments 357

Ecommerce Platforms

SEPTEMBER 13, 2017

Not to mention, you can share them on social media. They do tend to focus more on retention and marketing, making it a complete suite. The cheapest Trust Pilot plan starts at $299 per month, with support for collecting and displaying reviews, along with 30 invitations per month and sharing to social media accounts.

Document 120

Document White Paper 3dcart Social Media 120

Profitero

APRIL 18, 2017

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Amazon already delivers in a handful of markets through its Prime Now service. Keep a close watch on what it’s doing in the UK, Japan and other markets.

White Paper 60

White Paper Food and Beverages Multi-channel eCommerce 60

GetElastic

SEPTEMBER 15, 2021

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Creating personalized product recommendations.

B2B 146

B2B eCommerce Customer SEO 146

ROI Revolution

AUGUST 14, 2019

Ensure your local business locations are listed on major review platforms (GMB, Yelp, Angie’s List, social media platforms). Download our comprehensive SEO white paper, Search Engineering: Google RankBrain, Artificial Intelligence, and the Transformation of Organic SEO. Manage online reviews.

SEO 92

SEO White Paper Social Media Events 92

ChannelAdvisor

DECEMBER 10, 2019

With so many advanced advertising opportunities for reaching consumers on dominant channels like Google, Amazon and Facebook, digital marketing is still a strong option for getting excess inventory in front of purchase-ready consumers. Looking for more ways you can get ready for the year ahead?

Shipping Costs 55

Shipping Costs White Paper eCommerce Fulfillment 55

Kissmetrics

MARCH 15, 2021

Is email marketing dead? Email marketing is still going strong and is possibly the best possible strategy to grow your business. Email marketing is still going strong and is possibly the best possible strategy to grow your business. Despite the rise of social, people use email more than other platforms. Why is that?

Marketing 361

Marketing White Paper Download Social Media 361

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions.

Social Media 361

Social Media Marketing Webinar White Paper 361

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. It’s clear that to succeed in the B2B market, making your product available online is a winning strategy.

B2B 148

B2B eCommerce Payment Services SEO 148

FastSpring

AUGUST 15, 2019

Using this, you’re able to retarget them across a bunch of platforms like social media and Google to entice them back to your site. Once SaaS companies figure out how to harness retargeting as a marketing tool, it can be one of the most successful ways to nurture and convert prospects into paying customers. Cast wider nets.

White Paper 64

White Paper Customer Retention B2B Social Media 64

OrderDynamics

JANUARY 24, 2019

We have seen in brands emerge with a greater sense of social, environmental, and political points of view. Nike took the courageous step of using Colin Kaepernick in its lauded marketing campaign. Three brand stories and mission statements stood out at the event: Nike, Patagonia and Kroger. Controversy clearly sells. LinkedIn: [link].

White Paper 52

White Paper Vend Customer Experience Events 52

Ecommerce Platforms

SEPTEMBER 14, 2018

The secret is content marketing. Research shows that the average conversion rate of sites with content marketing is 2.9% Sadly, many e-commerce sites are yet to integrate content marketing into their overall marketing strategy. Content Marketing Strategy and Content Plan. Use content marketing tools.

eCommerce 216

eCommerce White Paper Marketing Social Media 216

Payoneer

MAY 18, 2018

Editor’s note: This is a guest post from Eirini Kafourou, Marketing Specialist at Megaventory. Word of mouth is only getting stronger today since it also happens online on social media, forums and review sites. Millennials, on the other hand, prefer to chat with a company via social media and expect an immediate response.

Customer 35

Customer eCommerce Social Media White Paper 35

Kissmetrics

JANUARY 27, 2021

Inbound marketing isn’t easy. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. There are a few trends that will drive content marketing in 2021 and beyond.

Marketing 318

Marketing SEO Blog Live Chat 318

Kissmetrics

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Marketing 363

Marketing Social Media White Paper Blog 363

Kissmetrics

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway. Problem solved.

Marketing 277

Marketing Subscription Webinar Blog 277

Groove

APRIL 21, 2020

eCommerce email marketing remains one of the most important channels to generate traffic, conversions and revenue for many businesses. If you want to master email marketing, you must grow and maintain a healthy email list. Engage on social media. Engage On Social Media. How To Grow Your Email List.

White Paper 343

White Paper Social Media Seminar Customer Loyalty 343

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Ecommerce Platforms

NOVEMBER 26, 2018

Cue, ecommerce content marketing strategy. Let’s dive into content marketing in more detail. Why Ecommerce Content Marketing? In the words of Seth Godin : “Content Marketing is all the Marketing that’s left.” - Seth Godin. There’s no way you can master every social media platform and every kind of content.

White Paper 139

White Paper eCommerce Marketing Social Media 139

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. You can use social media trends like Selena Gomez versus. It’s a stand-alone webpage created for an advertising or marketing campaign.

Social Media 348

Social Media eCommerce Download White Paper 348