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Mailchimp Email Marketing: A Look At The Tool's Features

Groove

Email marketing is one of the most effective ways to attract, engage and delight customers throughout the buying process. In this blog, we’re diving deep into the Mailchimp email marketing tool. In this blog, we’re diving deep into the Mailchimp email marketing tool. Evaluating The Mailchimp Email Marketing Tool.

Marketing 221
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How Natural Language Processing Affects Digital Marketing

Kissmetrics

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. That makes it hugely applicable to marketing. What do you need to know about it?

Marketing 363
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4 Useful Google Podcasts Manager Features

Kissmetrics

Google Podcasts Manager isn’t the first podcast analytics tool to hit the market, but it’s free, unlike some competitors. For example, you may need to change your RSS feed if you switch hosts, like this podcaster who went from Anchor to Podbean. Request indexing of your homepage and RSS feed via the Google Search Console.

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Best Free Email Marketing Software in 2021

Ecommerce Platforms

If you're on the lookout for some free email marketing software, then you're in the right place! These are the leading free email marketing services that are making their mark in 2021. After scouring the market for a while, here's the final lineup we've landed on: Sendinblue. SMS marketing. ConvertKit. MailerLite.

Marketing 173
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10 Alternative RSS Readers if You Still Miss Google Reader

Kissmetrics

The mid-aughts to early 2010s were the heyday for RSS feeds like Google Reader. Google Trends data shows a massive dropoff since RSS hit its peak back around 2005. While RSS feeds aren’t the must-use resource they once were, there’s still a dedicated base of users who aren’t prepared to say goodbye. What Was Google Reader?

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Missed Opportunities in your Omnichannel Marketing

Omnisend

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans. 1: Shipping.

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Micro Conversions Digital Marketers Should Consider Tracking

Inflow Insights

In the digital marketing world, micro conversions are like the gas for your car. Digital marketers tend to focus on conversion rate, as well they should. Using this data, digital marketers can then trigger targeting to complete the customer journey from the micro conversion to the macro conversion.

Marketing 109