Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). These modifications can vary depending on a variety of factors like search terms, objectives, categories, locations and devices.

SEO 272

SEO Search Marketing Improvements Recommendation 272

Digital Doughnut

JULY 15, 2022

Planning and implementing a marketing SEO strategy is a must for all businesses who managed to create their business websites. Before we start a discussion of how to plan your marketing SEO strategy properly, we would like to say a few words about what it actually is and why it is essential.

SEO 98

SEO Marketing Management Search Marketing 98

Digital Doughnut

AUGUST 29, 2023

In 2023, a digital marketing strategy will be important for reaching a target audience, analyzing market trends, tracking and optimizing SEO performance, driving customer engagement, improving your ROI effectively, and staying competitive.

Marketing 59

Marketing SEO Improvements Customer 59

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275

Marketing SEO eCommerce Social Media 275

ROI Revolution

MARCH 1, 2018

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search?

Search Marketing 60

Search Marketing Marketing Mobile Article 60

Digital Doughnut

FEBRUARY 15, 2023

A successful content strategy is essential for businesses looking to engage with their target audience and achieve their marketing goals. From defining your target audience to creating and distributing content, there are several key steps to developing an effective content strategy.

Marketing 59

Marketing Search Marketing Customer Experience Customer 59

Digital Doughnut

MARCH 17, 2022

Over the past decade, content marketing has emerged as a key strategy for enterprises seeking to engage customers as potential loyalists.

Marketing 98

Marketing Customer Social Media Search Marketing 98

Digital Doughnut

NOVEMBER 20, 2023

In this comprehensive article, we explore the world of event marketing and its impact on the sales funnel. Event marketing, when strategically integrated into the different stages of the sales funnel, can boost brand recognition, engagement, and conversions.

Events 98

Events Marketing Article Search Marketing 98

Retail TouchPoints

DECEMBER 10, 2021

So as the battle for control of the beauty market moves online, the industry is approaching a watershed moment, when the market share of traditional, established beauty brands is being seriously threatened by innovative publishers and content creators. This could be a pivotal tipping point in the space.

Search Marketing 246

Search Marketing Consumer Books Marketing 246

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Digital Doughnut

DECEMBER 19, 2022

Search engine optimization is a never-ending process. It is an important aspect of online marketing today. No website can afford to ignore link-building and having a proper content marketing strategy.

SEO 126

SEO Marketing Search Marketing 126

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. In 2022, around $39 will be spent on search advertising per internet user.

PPC 78

PPC Mobile Social Media Search Marketing 78

Digital Doughnut

DECEMBER 7, 2023

In the rapidly evolving realm of digital marketing, adaptability is not just an advantage—it's a necessity. As we stand on the precipice of a new era, the future of digital marketing unfolds before us, shaped by technological breakthroughs, changing consumer dynamics, and innovative strategies.

Marketing 98

Marketing Technology Consumer Search Marketing 98

Digital Doughnut

OCTOBER 5, 2023

Learn about the most effective digital marketing channels, ROI, current trends like Voice Search Optimisation, and future innovations. This article is ideal for businesses looking to optimise their digital marketing strategy.

Channel 98

Channel Marketing Article Social Media 98

Digital Doughnut

NOVEMBER 23, 2022

In fact, over half (52%) of marketers say link-building is the trickiest SEO tactic, according to data from Ascend2. It’s also one of the most effective SEO strategies behind on-page content and keyword research. Starting out on your link-building journey can seem daunting at first.

SEO 128

SEO Marketing Search Marketing Operations 128

Digital Doughnut

JUNE 9, 2023

Gymbox, a UK gym chain, recently received lots of attention from marketers with mixed opinions on how the business was approaching its Google Ad strategy, by hijacking people’s searches for competitor gyms. This is a great example of how brands with a cheeky tone of voice can utilise marketing channels in a creative way.

Channel 96

Channel Marketing Search Marketing 96

Digital Doughnut

JULY 7, 2022

The key to success to all of these ebook marketing strategies is to apply creativity and cleverness to existing platforms where potential leads are found.

Marketing 52

Marketing Search Marketing 52

Digital Doughnut

AUGUST 25, 2022

Similar to other industries, promoting the educational sector through digital marketing will attract more students to your schools or colleges. Online marketing is essential when recruiting new students. Consider, for example, visitors to events such as an open day.

Marketing 69

Marketing Events Other Social Media 69

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Bryan Eisenberg

MAY 28, 2024

I posted that presentation to Slideshare at the time, and for some reason, all the images of the slides are no longer available.

Document 288

Document Presentation SEO Customer Experience 288

ROI Revolution

OCTOBER 9, 2023

Creative is a crucial component of an effective paid media ad strategy for the holidays. Proven Strategies for Effective Holiday Ad Creative I’m excited to tell you about this framework to build effective strategies for holiday ad creative. Your business should be positioned to thrive, no matter what Q4 brings.

Social Media 78

Social Media Gifts Books Fulfillment 78

Digital Doughnut

MARCH 30, 2022

This article dives into the future of content marketing by exploring what might be ahead for marketers in 2022. Read our top suggestions for the best content for your marketing strategy.

Marketing 104

Marketing Article Search Marketing 104

ROI Revolution

OCTOBER 18, 2023

When you know how to use GA4 to optimize your holiday strategy, you can reach your full Q4 potential. Using GA4 to Optimize Your Holiday Strategy Today we’re talking about a topic that’s very top of mind for us at ROI Revolution and hopefully a lot of you, and that’s Q4.

Books 78

Books Recommendation Channel Other 78

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

Retail TouchPoints

SEPTEMBER 20, 2021

How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave? First, let’s take a look at what we’ve done in the market thus far. Where we go Moving Forward.

Retail 276

Retail Food and Beverages Magazine Technology 276

ROI Revolution

SEPTEMBER 6, 2022

Your 2022 holiday ecommerce strategy will need to take this into account. Let’s dive into the top five tips you need this year to create a profitable 2022 holiday ecommerce strategy for your brand. ROI 2022 Holiday Ecommerce Strategy Tip. ROI 2022 Holiday Ecommerce Strategy Tip. ROI 2022 Holiday Ecommerce Strategy Tip.

eCommerce 88

eCommerce Shipping Costs Social Media PPC 88

ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! This month, we’re talking about Google, artificial intelligence, paid search, Walmart advertising, and so much more. Marketing News Highlights. The 2020 Ecommerce Paid Search Report. Published March 3, 2020.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

SEPTEMBER 20, 2022

For marketers, holiday season prep starts several months before customers start shopping. In this article, we’ll explore seven strategies to prepare your brand for the 2022 holiday shopping season: Plan personalized promotions. Develop your strategy around Apple’s iOS 14.5 Prepare your website’s holiday landing pages.

eCommerce 78

eCommerce Shipping Costs Gifts Shipping 78

ROI Revolution

JUNE 26, 2020

In a dynamic market – such as what the world is experiencing due to COVID-19 – unprecedented change cause businesses can be affected in different ways and make it harder to predict what is coming next. Let’s look at how to navigate various market changes to take those necessary steps and meet your marketing goals.

White Paper 147

White Paper Marketing Webinar Recommendation 147

ROI Revolution

NOVEMBER 9, 2022

These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. It will be important for brands to have a cohesive omnichannel strategy. We’ve seen two common themes.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

Digital Doughnut

FEBRUARY 7, 2023

These companies typically rely on online marketing and shipping to reach their customers. Nowadays, many firms conduct their operations online, particularly ecommerce companies that primarily sell their products online and don't have a brick-and-mortar store.

eCommerce 104

eCommerce Shipping Operations Marketing 104

Digital Doughnut

MARCH 31, 2023

A powerful marketing strategy is key to a successful business. But how do you know which strategy is right for your company? Here, we will explore some of the main benefits of print, digital, and hybrid marketing. This connects corporations and customers, both in person and online.

Marketing 52

Marketing Customer Search Marketing Operations 52

Digital Doughnut

NOVEMBER 3, 2022

Are you looking for link-building strategies to promote your blog? This is a comprehensive list of top link-building strategies that work effectively.

SEO 97

SEO Blog Search Marketing Technology 97

365 Retail

JANUARY 9, 2024

The report, conducted by Salience Search Marketing , analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for e-commerce brands to reveal the names dominating the industry. With over 1.8 Ikea follows as the second most prominent brand in the sector with over 3.5

eCommerce 64

eCommerce Toys Search Marketing Social Media 64

Digital Doughnut

APRIL 10, 2024

Quality backlinks are essential for higher search engine rankings. This article offers five strategies to help you create a well-rounded link profile that boosts your website's visibility and credibility.

Article 40

Article Search Marketing Marketing 40

ROI Revolution

OCTOBER 12, 2021

From how early consumers start shopping to what methods of buying they’ll expect your brand to provide, most of the basic fundamentals that marketers use to build a holiday strategy are up in the air yet again. Black Friday Revenue Climbs 154% With Display & YouTube Strategy. But all isn’t lost.

eCommerce 78

eCommerce Apparel Toys Channel 78