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The State Of AI And Generative AI In The Software Development Market

Forrester eCommerce

TuringBots Forrester has branded AI and generative AI for software development as TuringBots since its inception in 2020. So how has genAI changed the state of TuringBots today in the market? The good news is that generative AI (genAI) has advanced the maturity of TuringBots by at least five to 10 years.

Marketing 418
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Predictions 2024: A Lethargic Enterprise Software Market Goes Cutting-Edge

Forrester eCommerce

Learn more in Forrester’s 2024 enterprise software predictions. In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal.

Marketing 389
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Best Email Marketing Software For eCommerce Companies

Groove

That's half of the global population, which means that eCommerce email marketing is a huge opportunity for businesses capitalize on. Continue reading to uncover two of the best email marketing software platforms that we often recommend to our clients. Best Email Marketing Software.

eCommerce 370
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AI software spend will double from 2021 to 2025, to reach $64 billion, and grow 50% faster than the overall software market

Forrester eCommerce

Across eight forecasted countries — US, China, Japan, and Europe-5 (France, Germany, Italy, Spain, the UK) — AI’s share of software spend will increase from 4.3% AI’s software growth is driven by: AI-infused software, that uses AI to increase its market attractiveness, although the software can still work without […].

Marketing 370
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Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential.

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eCommerce Marketing Software To Drive Conversions

Groove

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue.

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Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

Retail TouchPoints

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable.

Marketing 296
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.