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Welcome To The Future Of Marketing Technology

Forrester eCommerce

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

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Meet Your New Technology, Architecture, & Delivery Analyst

Forrester eCommerce

The Forrester “Bold at Work” values will be core drivers for my research with the intent of enabling clients and technology vendors to also be “bold at work”. I began my latest career adventure with Forrester in November, 2021. Together, we’ll accomplish great things. I have always focused on delivering […].

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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. Retailers are being slowly pulled along with technology’s evolution without feeling any sense of impending doom. No army of humans can do this. That sounds good.

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Microsoft Leads the Charge to Help Retailers Harness Cloud Technology with New Industry Alliance

Retail TouchPoints

Microsoft has launched a new Retail Cloud Alliance (RCA) aimed at educating and empowering retailers to leverage cloud technology effectively. This collaborative program features Microsoft experts and resources alongside those from a number of partners, including Adobe , Amperity , Sunrise Technologies and Icertis.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Where High-Performance IT Meets Digital Sovereignty: Security, Privacy, And Resilience

Forrester eCommerce

High-performance IT is the pursuit of continuously improving business results through technology. But the concept of high-performance IT rests on a foundation of security, privacy, and resilience that is necessary to build trust. And this is where digital sovereignty comes into play.

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Sales Enablement Technology Decisions Just Got Easier: Introducing the Now Tech, 2022

Forrester eCommerce

Sales Enablement Automation (SEA) solutions equip sellers with personalized training and content to effectively engage with and meet the expectations of increasingly digital-first buyers.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition. Linear is out. Circular is in.