The Marketer’s 5 Step Guide to Beacon Technology
Kissmetrics
FEBRUARY 15, 2021
The key to the versatility of this location-based mobile technology lies in its size and function. It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? They must have Bluetooth enabled.
Let's personalize your content