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As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% retail ecommerce sales — and 6.5% retail sales — in 2023. Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences.

Mobile 229
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Bluecore Helps Retailers Enable Personalized Mobile Messaging

Retail TouchPoints

Bluecore has launched Bluecore Mobile, a tool designed to replace blast messaging with personalized communications on mobile devices. The solution aims to enable retailers to activate their data so they can put the right messages and recommendations in front of each individual shopper through text.

Mobile 245
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Vibes Helps Retailers Enable Real-Time Messaging Through Mobile Wallets

Retail TouchPoints

Mobile solution provider Vibes has launched Mobile Wallet as a Channel, a platform designed to help retailers use native mobile wallet apps, Apple Wallet and Google Pay to deliver personalized mobile experiences for marketing and loyalty purposes.

Mobile 263
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Samsonite Rolls Out Mobile-Driven Point-of-Service Across Europe

Retail TouchPoints

Samsonite has implemented a new mobile-driven experience across its European stores, powered by Oracle Retail Xstore Point of Service and implemented by Oracle Retail Consulting. The technology adds to Samsonite’s growing tech stack, which includes Oracle Retail Xstore Office and Oracle Retail Order Broker Cloud Service.

Mobile 227
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50 Tests You Should Know for Website Optimization

This guide covers a wide range of topics, including: Use cases from different industries, such as beauty, travel, hospitality, fashion, retail, and nonprofits Multichannel coverage, including desktop homepages, mobile websites, and apps A variety of tests for personalization, CTAs, navigation bars, product images, social proof, sticky banners, pop-ups, (..)

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AdAdapted Helps Retailers Target Shoppable Mobile Ads to Likely Customers

Retail TouchPoints

The offering can help retailers and brands seamlessly tell their brand story while increasing conversions and gathering customer insight through mobile browser, mid-article or stand-alone video. These ads can enable brands to build ecommerce campaigns on AdAdapted’s Shopping List Marketing mobile ad platform.

Mobile 248
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Retail Mobile App Experiences: New Best Practice Series

Forrester eCommerce

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations!

Mobile 350