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What a TikTok Ban Could Mean for U.S. Businesses and Sellers

Retail TouchPoints

Therefore, a potential ban would have significant economic repercussions, particularly for the growing community of creators, small businesses and major brands that rely on its short-form videos and TikTok Shop, an in-app ecommerce platform launched in the U.S. Developing a multichannel strategy is crucial for U.S. What Should U.S.

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5 Digital Marketing Trends Brands You Should Pay Attention To

Retail TouchPoints

Digital marketing is a constantly evolving field — and new trends often emerge due to changes in consumer behavior and technology. Digital Video Overtakes Linear 2023 will be the year that digital video will overtake traditional TV in terms of time spent, according to Insider Intelligence.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Better yet, try out the metaverse firsthand through a virtual reality headset or metaverse -like video game. Embrace multichannel marketing. Take time to consider the types of videos, imagery and graphics you’d want to feature in the metaverse. Check out resources from metaverse advocates like Facebook and Microsoft.

Marketing 317
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Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

Here is a starter list of the technologies you’ll need: Shopping platform Inventory management system (IMS) Order management system (OMS) Warehouse management system (WMS) Payment gateway Return merchandise authorization (RMA) system. 3PL providers have already made the investment in automation, technology integrations and warehouse space.

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Tubi Advertising Guide: How it Works & Ad Costs

CPC Strategy

Tubi is an ad-supported video on demand (AVOD) service with over 240,000 movies and TV shows and more than 100 local and live news channels. However, one of the biggest benefits of advertising on Tubi is their continued investment in streaming advertising technology. What is Tubi? Here’s an overview of each type of ad on Tubi.

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Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

Website owners should ensure that websites and apps are accessible by following accessibility best practices like coding for keyboard navigation and adding captions to videos. And like their able-bodied counterparts, they shop, bank and carry on large portions of their lives online.

Retail 247
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5 UCC Trends that Can Help Retailers Thrive in the Now ‘Normal’

Retail TouchPoints

Trend 1: Fully integrated communications technologies streamline experiences for optimal convenience. When the pandemic hit, the immediate falloff of customers being able to purchase items in-store accelerated technology adoption for greater ecommerce capabilities, new digital initiatives and even remote working for support staff.