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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Here’s what TikTok Shop has on tap: In-feed video and live shopping: Users canshop tagged products directly from videos and Lives in the For You feed; A product showcase where users can browse products, read reviews and purchase directly from a favorite brand’s profile. reads the company announcement.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

Trend 2: Technology will Elevate Omnichannel Performance and Key Value Props Nearly two-thirds ( 63% ) of respondents to Retail TouchPoints’ annual Store Design & Experience Survey shared that better integrating technology into the experience was a top priority for them in 2023. Baird: Store KPIs really need to change.

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Squarespace vs Bigcommerce: Which is Best for Your Online Store?

Ecommerce Platforms

Reliance on the App Store for things like marketing Lesser quality templates Less-than-stellar site designer There are sales limits on pricing plans You must pay for the Plus plan ($79.95 From the omnichannel selling to advertising on various websites, you can’t go wrong with marketing on BigCommerce. Bigcommerce Cons.

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Omnisend vs Marsello: a Feature-by-Feature Comparison

Omnisend

It’s best suited for businesses that are using a cloud-based Point of Sale ecommerce solution. Omnisend, on the other hand, is best for ecommerce marketers who are looking for a better way to automate their marketing activities with an omnichannel approach at its core. It also has the functionality for surveys and reporting.

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The Best Free Ecommerce Platforms for 2023

Ecommerce Platforms

Plus, you can set up omnichannel selling strategies with point of sale integrations, social media, and more. Excellent, easy-to-use backend environment Unlimited products on all plans Wide range of payment processing options SEO and marketing tools included Suitable for omnichannel selling Robust app marketplace Cons ?

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The Future of International Commerce is Online — and the Field is Open

Retail TouchPoints

In fact, 80% of this group uses channels such as search engines, social networks and videos to research products and services before purchasing, while another 76% are influenced by posts with lots of “likes” or “good comments” on social media when deciding whether to buy something online.