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NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast

Retail TouchPoints

NBCUniversal has announced a new partnership with video commerce platform TalkShopLive to create shoppable livestreams. News is the pinnacle of pop culture and brings the best in celebrity news, video, social and livestreams to audiences cross-platform,” said Jenny Depper, SVP of E! News Digital in a statement.

eCommerce 263
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Walmart Teams With TalkShopLive to Make Videos Shoppable Across Platforms

Retail TouchPoints

The retailer can now provide this content via embeddable videos across Walmart.com, multiple media outlets, brand and talent sites and social platforms. TalkShopLive’s technology allows customers to purchase products within the video player on any site where it’s embedded, turning everywhere a video is shared into a potential POS.

Magazine 264
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The Secret to Safe, Profitable Pandemic-Era Retail? Look to Video Analytics

Retail TouchPoints

One way to do so is by leveraging the power and versatility of video content analytics software. Nearly all retailers use surveillance cameras for security; video content analytics tools make this footage searchable, actionable and quantifiable by extracting, identifying and classifying video metadata. Crowd Reduction.

Retail 164
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Lowe’s Employs RFID, Blockchain to Combat Retail Theft

Retail TouchPoints

“It’s our job to make sure customers experience as little friction as possible — that’s why we’re so concerned about retail theft and committed to preventing it,” said the company in a video demonstrating the new technology. “We Visualization of how Project Unlock RFID tags will work. Project Unlock features two interconnected solutions.

Retail 355
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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Here’s what TikTok Shop has on tap: In-feed video and live shopping: Users canshop tagged products directly from videos and Lives in the For You feed; A product showcase where users can browse products, read reviews and purchase directly from a favorite brand’s profile. reads the company announcement.

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Designing with Data: Keeping Retailers Ahead of the Trends

Retail TouchPoints

The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically. They may even hope that sharing video of their experience will make others envious – and they may be right.

Retail 261
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How to Design Your Retail Space With Security in Mind

Retail TouchPoints

A freestanding store will require more security attention as there is no additional security infrastructure, like a shopping center with video cameras or security guards. You should also use cameras to see what’s occurring at the point of sale with a clear view of the cash register or tablet, the cashier and the customer.