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Pacsun Adds RFID to Expanding Omnichannel Tech Stack

Retail TouchPoints

The youth-oriented retailer chose the Nedap solution for its ability to help improve inventory accuracy and enhance omnichannel fulfillment capabilities, including increased usage of buy online, pick up in-store (BOPIS) functionality. This followed Pacsun’s debut of a new store format to spotlight its activewear collection in July 2023.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Relying on these technologies can help inform the consumer about the sensory properties of a product like its texture, smell, and even taste. This is no longer science fiction. virtual reality).

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

About the Retail Innovation Conference & Expo The Retail Innovation Conference & Expo (also known as RICE) aims to bring together emerging brands and established omnichannel players alike to dig into the topics and trends shaping the future of retail. Read the article. Read the article.

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Omnichannel Retailing: Risks, Rewards, & Opportunities

Omnisend

While many preached omnichannel in retail and ecommerce, few walked the walk. In this article from our 2021 interview series, I got to exchange with someone who has seen so many changes over his extensive career—and knows how brands should be dealing with them. Omnichannel Retailing: Risks, Rewards, and Mistakes.

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QUIZ: Are You Ready for Omnichannel Ecommerce?

Optimizely

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel ecommerce? But how do you do it effectively?

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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Based on the findings of the studies, two AI truths become clear: Retailers are looking to AI to offset a plethora of current challenges and drive operational efficiency ; and Executives see generative AI specifically as a transformational technology that will change the face of retail communications and experiences.

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Advice on Top Digital Marketing Strategies for 2024

Digital Doughnut

This article unveils expert insights into the top digital marketing trends for 2024. Plus, we discuss the importance of customer privacy, interactive content, and omnichannel strategies to engage your audience effectively. In the fast-paced digital world, staying ahead with innovative marketing strategies is essential for success.