Forrester eCommerce

MAY 12, 2021

Retailers and brands have offered chat for years, but recently it has gained traction thanks to new technology advancements and consumers’ overall comfort using chat.

Retail 217

Retail Technology Consumer Customer 217

Forrester eCommerce

APRIL 26, 2024

Common Challenges Our research shows B2B portfolio marketing teams responsible for go-to-market strategy face the following challenges: Functional teams tend to act in […] B2B organizations should build go-to-market playbooks with just one purpose in mind: to deliver a superior and integrated buyer experience.

B2B 217

B2B Marketing 217

Forrester eCommerce

APRIL 17, 2024

In our 25-criterion evaluation of Workday services providers, we identified the most significant ones and researched, analyzed, and scored them. This blog introduces you to the report on how each provider measures up and helps enterprise technology leaders select the right one for their needs.

Technology 251

Technology Blog Financial Services Banking 251

Forrester eCommerce

SEPTEMBER 12, 2023

I’m thrilled to announce our latest research into a problem as old as time (or, at least, my time — 25 years! — in security): the silos between technology and security teams. How big is the problem?

Technology 451

Technology 451

Forrester eCommerce

APRIL 18, 2023

Every year at Forrester’s B2B Summit North America, our sales research team presents new and exciting research, topped off with a captivating B2B Program Of The Year Award presented in a fireside chat with a Forrester analyst. For 2023, our B2B Program Of The Year Award session will include […]

B2B 370

B2B Presentation 370

Forrester eCommerce

SEPTEMBER 5, 2023

We showed that in our research on Best Practices: Recruiting, Retaining, And Advancing Women In […] A few weeks ago, I spoke on a podcast with some of my former colleagues about my experiences in the security industry as a young woman. TL;DR: It’s not always great, and that’s true for many women in the industry.

Management 450

Management Customer 450

Forrester eCommerce

OCTOBER 3, 2023

Find Answers To Crucial Questions In Our New Research The new report “How To Scale CX Measurement Across A Complex Organization” answers some […] That makes scaling a customer experience measurement program more challenging; you need to balance consistency and oversight with adaptation and localization.

Customer Experience 422

Customer Experience Customer 422

Forrester eCommerce

MARCH 26, 2024

I’m kicking off research on a new technology market! Our Digital Customer Interaction Solutions Landscape, Q1 2024 report is now live, and a Forrester Wave™ evaluation will be publishing in June. Guess what?

Customer 235

Customer Technology Marketing Customer Experience 235

Forrester eCommerce

SEPTEMBER 1, 2023

Through our research, we have found that the term “PMO” comes with a negative connotation among business leaders because of its linkage with bureaucracy, lack […]

Management 411

Management Operations Technology 411

Forrester eCommerce

SEPTEMBER 12, 2023

I am pleased to announce two pieces of research I worked on over the summer, focused on continuing to build our research on our outcomes-based enterprise architecture model.

Technology 251

Technology 251

Forrester eCommerce

AUGUST 1, 2023

Our newly published research, US Online Retail Forecast, 2023 To 2028, shows that both offline and online US sales will reach record levels this year. As we’ve said many times, the store is flourishing and far from “dead!”

Retail 367

Retail Online Retail Consumer Customer 367

Forrester eCommerce

JANUARY 30, 2024

The answer tomorrow is that you won’t need to consciously think about personalizing individual consumer interactions because companies will graduate to delivering invisible experiences (formerly called anticipatory experiences* in our research).

Consumer 251

Consumer B2C Customer Marketing 251

Forrester eCommerce

APRIL 5, 2021

After a brief hiatus, the Insights Beat blog series is back, where I will continue to feature and curate the latest research and thought leadership from our business insights, data, analytics and AI research team. It’s been a fast start to the year and there is so much amazing research that the team has published […].

Blog 476

Blog Customer 476

Forrester eCommerce

DECEMBER 12, 2022

Our merry band of Forrester analysts covering enterprise architecture, infrastructure, application development, application security, and technology strategy meets periodically to share research, debate trends, and dive into breaking news. What are a few of the trends and themes that have caught our attention this year?

Technology 363

Technology Operations Management 363

Retail TouchPoints

MARCH 28, 2024

Our digital community has been instrumental in shaping our presence on Roblox, and we wanted to bring them something special to celebrate the inaugural anniversary of Pacsun Los Angeles Tycoon ,” said Richard Cox, VP of Men’s and Global Partnerships at Pacsun in a statement. “By

Games 277

Games Fashion Accessories Apparel 277

Groove

FEBRUARY 15, 2024

Here are the advantages of integrating Ahrefs: Comprehensive Keyword Research: Ahrefs has an extensive database that provides you with not only the top-ranking keywords for your search but also advanced analysis. Both tools are incredibly compelling; it will come down to nuance and choice when selecting their primary options.

SEO 397

SEO Shopify Blog Marketing 397

Retail TouchPoints

APRIL 25, 2024

When shopping for technology, we know that many consumers like to do their own research and turn to Best Buy and CNET to help them explore, discover and get inspired by new and exciting technology,” said Jennie Weber, Chief Marketing Officer at Best Buy in a statement.

Technology 222

Technology Consumer Channel Marketing 222

Forrester eCommerce

JUNE 5, 2023

We’re excited to announce our latest research on vulnerability risk management (VRM) and security operations center (SOC) teams. When Allie and I kicked off our research on interlocks between these teams earlier this year, we weren’t sure what […]

Other 195

Other Operations Management 195

Forrester eCommerce

SEPTEMBER 19, 2023

I am excited to announce new research on Clinical Workforce Technologies. Our interviews with health systems revealed early on the need for a report that highlights the top tech categories, and one that looks at tech implementation and clinician adoption.

Technology 251

Technology 251

Forrester eCommerce

JANUARY 27, 2021

In our prior Tech Titans research, we mentioned that Microsoft was poised to become a security behemoth. Today, Microsoft announced that its cybersecurity business has grown to over $10 billion in revenue. Ten billion dollars in revenue with 400,000 customers cements the vendor as a cybersecurity behemoth, without a doubt.

Customer 545

Customer 545

Forrester eCommerce

MAY 1, 2020

In January of 2020, we launched our inaugural “Future of the CISO” report, which identified the “Six Types of CISOs” we discovered through our research. However, while we were conducing our research, the omnipresent event we know […].

Events 402

Events Management Customer 402

Forrester eCommerce

AUGUST 30, 2022

But according to our research, most organizations have yet to unlock the full potential of technology. Tech Execs: It Is Time To Take The Lead, Break Boundaries & Build The Future In today’s turbulent social and economic times, more is expected of business executives than ever before.

Technology 369

Technology Customer 369

Retail TouchPoints

DECEMBER 15, 2023

In fact, 30% of Gen Z and 23% of Gen Alpha individuals listen to podcasts every week , according to Edison Research. As we continue to unleash our brand lifestyle, we see an opportunity to build on our power and equity through storytelling.

Accessories 289

Accessories Consumer Marketing Other 289

Forrester eCommerce

FEBRUARY 24, 2021

Our research shows that Customer Experience (CX) leaders grow revenue faster than CX laggards, cut costs, reduce risk, and can charge more for their products. You can stop reading now… Still not convinced? We can measure this.

Customer Experience 517

Customer Experience Customer 517

Forrester eCommerce

APRIL 23, 2021

Watch my video blog on climate change as a systemic risk, and catch a sneak peek of some of our research on climate change risk management solutions. Over a billion people worldwide celebrate Earth Day. Does this include your customers?

Blog 468

Blog Management Customer 468

Retail TouchPoints

OCTOBER 13, 2022

Walmart is getting deeper into the healthcare industry with the launch of the Walmart Healthcare Research Institute (WHRI), to increase community access to healthcare research that could lead to safer and more equitable higher quality healthcare. Walmart has been deepening its primary care options in other ways as well.

Improvements 259

Improvements Customer Information Retail 259

Forrester eCommerce

JUNE 7, 2021

Our research reveals that innovation leaders grow at 2.6 The fastest-growing companies are innovation leaders. times the industry average. This indicates that a tech-driven and sustainable innovation strategy is mission critical for firms to survive disruption and succeed in times of continual and rapid change.

Customer 468

Customer Marketing 468

Retail TouchPoints

JUNE 22, 2023

Our team at ShopperAI conducted simple experiments, observing shoppers through the simple security cameras most stores already have installed. Our software allowed for absolute privacy — no facial recognition, nothing invasive — but it also allowed us to observe the decisions shoppers were making IRL, as the kids say, in real life.

Magazine 289

Magazine Clothing Games Consumer 289

Retail TouchPoints

JUNE 15, 2023

Oftentimes research is treated as a support function, but at Netflix we are very much the tip of the spear,” Reveillac said at a keynote presentation at the Retail Innovation Conference and Expo in Chicago. “ Do I just continue to move this forward and do the research, because the idea’s done, or do I challenge the status quo?’ [In

Consumer 309

Consumer Marketing Presentation Customer 309

Retail TouchPoints

MARCH 31, 2022

What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. Shoppers themselves have become researchers as well, as they consult multiple sources of information before pulling out their pocketbooks.

Marketing 279

Marketing Online Retail Information Consumer 279

Forrester eCommerce

MAY 18, 2021

Over the past few months, Forrester has been working closely with our clients to reimagine how our research can shorten the distance between bold vision and big business decisions.

Customer 285

Customer 285

Forrester eCommerce

APRIL 27, 2023

Our research teams have been planning and publishing a ton of research around Zero Trust, and, since we’re analysts, new terminology, and comorbid acronyms, have emerged. Over the last year, I’ve been scared of two things. My first fear was that all these new terms would confuse both the readers and the market.

Marketing 195

Marketing 195

Forrester eCommerce

APRIL 19, 2021

Our recent research The Design Industry 2021 estimates the size of the global design industry to be $162 billion and growing. The design industry is booming.

Customer Experience 447

Customer Experience Customer 447

Forrester eCommerce

OCTOBER 20, 2021

Forrester CMO Shirley Macbeth interviews VP and Senior Research Director Jennifer Ross on the results of our 2021 Global Marketing Survey, which reveals what B2B marketing leaders are doing and planning to do to weather the ongoing uncertainty.

B2B 370

B2B Marketing Customer 370

Retail TouchPoints

JULY 21, 2023

Macy’s conducted extensive research over the last two years — including 100,000 online surveys, 35 days of digital community engagement and hundreds of hours of in-store fit research and shop-alongs — to develop a brand that would appeal to modern women. 17, 2023, with shoes set to launch in spring 2024. “The

Department Stores 246

Department Stores Accessories Apparel Other 246

Forrester eCommerce

AUGUST 13, 2020

Our research indicates a coming drought in infrastructure tech spending, so the next few quarters – likely to […]. Cisco Systems stock fell over 11% today after it delivered its latest quarterly earnings yesterday.

Information 483

Information Technology Management Operations 483

Groove

APRIL 18, 2024

Some clients have been deep in research for months – they know what they need and when they need it. Referrals Recommendations and referrals are a large part of inbound business for Groove, most coming from our past clients and partners we have worked with. I have experienced clients from each end of the spectrum.

Magento 195

Magento Document Travel Recommendation 195