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Customer Success Platform Consolidation Reflects Market Dynamism

Forrester eCommerce

Today, customer success platform vendors Totango and Catalyst announced their intention to merge. This is perhaps the start of an acquisition trend that Forrester predicted last year.

Customer 389
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Computer Vision Platforms: Horizontal Capabilities Deliver Breadth, While Vertical Ones Promise Depth

Forrester eCommerce

Computer vision platform providers craft or assist users in developing algorithms, tools, and solutions that enable computers to see, analyze, and make sense of visual information.

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Presenting The First Forrester Multicloud Container Platform Landscape For Asia Pacific

Forrester eCommerce

In APAC, organizations are prioritizing the adoption of multicloud container platforms (MCPs) to develop, deploy, and run modern applications in a multicloud and hybrid cloud context. The cloud-native ecosystem, powered by the distributed Kubernetes backbone, is transforming everything in the cloud.

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MNTN Integrates with Popular Measurement Platform

Retail TouchPoints

MNTN has fully integrated with Rockerbox , allowing marketers to more accurately measure the influence of their connected TV (CTV) advertising on conversions and revenue alongside other marketing channels directly within the Rockerbox platform.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform.

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Announcing The Forrester Wave™: Workforce Identity Platforms, Q1 2024

Forrester eCommerce

Last Wednesday, we released The Forrester Wave™: Workforce Identity Platforms, Q1 2024. Workforce identity platforms energize a centripetal (inward) force necessary to combat the centrifugal (outward) forces that challenge identity and access management (IAM) deployments in organizations today.

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Announcing The Forrester Wave™: Zero Trust Platform Providers, Q3 2023

Forrester eCommerce

The wait is over: The Forrester Wave™: Zero Trust Platform Providers, Q3 2023, is live! In 2020, Forrester published The Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q3 2020. Three years later, many of the capabilities that were once considered “extended” are now core to Zero Trust.

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Modernizing Frontend Experiences: A Step-function Toward Greater Composability

For many brands the idea of modernizing frontend experience is a dream too large, as they imagine the years-long project of extracting their digital operations from legacy all-in-one platforms where experience and commerce functionality are tightly combined. Watch the session today!

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up.

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How Ambitious Brands Are Leveraging Composable Commerce

Topics include how to: Assemble microservices without needing to re-platform Leverage data for every channel you want to sell on Make migrations much more effective

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The Foundations of Composable Commerce at Scale

Part 1 looks at how brands use headless and composable commerce platforms to meet evolving consumer and business needs. This easy-to-follow e-book can be leveraged at any stage of your composable journey, from planning to implementation to optimization.

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How to Stay Competitive in the Evolving State of Martech

The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data). How AI-powered analytics are leading to more intriguing and satisfying customer interactions.

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Drive GTM Efficiency with Tech Stack Consolidation

With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance. Conversion rate remains the most important metric for measuring success.

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3 Sizzling Ways to Warm up Cold Calls

Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction. Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals.