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April 2023 SEO News Recap

ROI Revolution

Welcome to your April 2023 SEO News Recap! In this month’s SEO news update, we have the latest on AI and SEO, the impacts of a core update from March, a change coming to attribution models in GA4, and more. .” Learn more about the state of AI and search: Using AI for SEO How Will AI Affect PPC?

SEO 78
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Top Customer-Driven B2B eCommerce Trends

GetElastic

By utilizing technology such as Progressive web applications , Headless , and The Cloud, in addition to implementing new loyalty programs and taking advantage of AI, B2B manufacturers are leveraging data and consumer insights to cater to more niche and unique needs. 69% of B2B buyers are willing to pay more for a personalized experience.

B2B 146
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The Nuts and Bolts of Scaling for Marketing

Omnisend

This includes anything from blogs to webinars to videos, and everything in between. Pay-per-click ( PPC) ads can be found almost anywhere, but the most common form of PPC advertising is paid search. To achieve this, you’ll need to ensure your site is set up optimally, with SEO best practices in place.

Marketing 142
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How To Choose A BigCommerce Agency To Work With

Groove

Agencies have access to innovative technology that makes it easier for your business to do business. Our marketing team executes customized strategies, like email automation and video webinars, to increase conversions and customer loyalty. Customers can easily find your website when it is ranked in organic search results.

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). We’ll break these into three sections: SEO Strategies. PPC Strategies. B2B eCommerce Strategies for SEO.

B2B 107
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Your Comprehensive Web.com Review & Guide

Ecommerce Platforms

There’s also access to a range of other tools like ecommerce stores, website templates, email marketing solutions, SEO support, and integrations with tools for PPC and social media marketing. There are various ways to design and publish your website with Web.com, starting with the custom website building technology.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

Look for customer objections, technology issues, complaints, reputation issues, any problem that customers felt were deal breakers. You can focus on: Content marketing SEO PPC Display advertising Email Online video TV commercials Mobile ads Channel partnerships Events Social media advertising Podcasts and radio advertising Print advertising.

Marketing 363