Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales
BigCommerce
FEBRUARY 27, 2018
Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Traditionally , word of mouth marketing was spread from one person to another based on recommendation. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy.
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