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Making High Conversion and High Security Play Nicely Together

Retail TouchPoints

Ecommerce companies have to balance two big ideas right now: A low-friction customer journey that turns into a high conversion rate; and A high-security marketplace that is compliant with government mandates. Why Conversion and Security Aren’t Mutually Exclusive. Conversion and security can actually be friends. Not true, though.

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How to Use Blockchain in Marketing Data Security

Kissmetrics

Blockchain technology is a new way to secure your data. ” The blocks of information are bound and secured together by cryptographic principles called chains. How Does Blockchain Work for Data Security? Why Should You Use Blockchain in Marketing Data Security? Blockchain Improves Security, Encryption, and Validation.

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Customer acquisition with email newsletters

Liveintent

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. Privacy and Security. What is customer acquisition?

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Scared to monetize your email newsletters? Here’s why you shouldn’t be.

Liveintent

Whether you’re a traditional media publisher or a retailer, we know how valuable your email newsletters are to your business. The idea, then, of monetizing your email newsletters by opening them up to advertisers may leave some feeling apprehensive and a little intimidated. Won’t ads hurt my newsletter experience?

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Planning to Prevent Workplace Violence in Retail

Retail TouchPoints

The National Institute for Occupational Safety and Health estimates that workplace violence costs employers more than $120 billion annually in claims, litigation, added security, staffing, communications and other expenses. In addition to the safety risk to employees and customers alike, workplace violence incidents are costly to retailers.

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Staking a claim in $61.15bn in digital ad spend

Liveintent

Retailers and eCommerce brands can claim a piece of the retail media pie by capitalizing on a valuable and likely-already-available source of first-party data and audience attention: the email newsletter. The power of email newsletters. Stake your claim today to secure your business’s future success.

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3 marketing priorities for 2023

Liveintent

First-party data strategies and email newsletters. The email newsletter is a powerful channel that can help brands grow and take control of their first-party data. The New York Times , for instance, has seen tremendous success with its email newsletter program. 2 – Establish a unified customer view.

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