Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester
Retail TouchPoints
MARCH 18, 2024
Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. We see retail media as a cornerstone of the SA360 mission to drive reach, performance and productivity for advertisers.”
Let's personalize your content