Remove articles tags Data Capture
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Using VR To Understand Consumers In A Post-COVID-19 World

Retail TouchPoints

Recently, the support of eye tracking by virtual reality (VR) headsets has made a new dimension accessible for data collection. This article will highlight the benefits of eye tracking in 3D environments such as VR, and how it’s revolutionizing consumer research. This means it’s simple to tag objects and differentiate stimuli.

Consumer 306
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

A form of this article originally appeared on Stitch Labs. With the help of scrappy teams and technology to automate processes, these brands are not only keeping up with the trend, but also are redefining it and leveraging it to grow. Using Data To Improve Customer Experience. Download the original guide here.

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Demystifying text message marketing

GetElastic

no headers or footers, no 1px trackers, etc) click rate technology is only harnessed by a couple of key vendors in the space. The power of SMS can begin simply by including an SMS tag on a page (or in a Google Map listing) to create an inbound, direct channel for customer engagement. Given the small footprint (i.e.,

Marketing 148
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Stop Targeting Keywords and Start Targeting Customers

Kissmetrics

Second, although meta tags are useful for users , they no longer influence rankings. Here’s an example of keyword stuffing for the phrase ‘ ALT Tags ’: Keyword stuffing may have helped rank your content in search engines, but it tended to result in an unnatural flow that didn’t resonate with readers.

Customer 209
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6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. Another solution is CrazyEgg or Hotjar’s Scrollmap technology, which shows you where on your page users are most engaged. Head to Behavior > Site Content > All Pages on Google Analytics to access this data.

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How to Maximize Profit with Retail Dynamic Pricing (2023)

Retalon

Retail dynamic pricing, powered by AI, is emerging as the compass to guide retailers through the convoluted maze of data-driven pricing strategy. It’s like having a crystal ball revealing the perfect price tag for each product at every moment. Increases Margins: Captures extra profits by knowing when to price premium.

Retail 41
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AI in Retail: Optimizing Operations from Supply Chains to Employee Scheduling

Retail TouchPoints

Editor’s note: This is the fourth article in our series on AI in retail. Be on the lookout for the fifth article, which will cover the many still-unanswered questions around AI’s present and future. But any new (or newly enhanced) technology also carries risks. He gave the example of truck congestion along the U.S.

Supplies 231