the-importance-of 
Forrester eCommerce
JULY 24, 2023
What can marketing learn from Sisyphus about the importance of retention? Sisyphus, the king of Corinth in Greek mythology, incurred the wrath of the gods and was condemned by Hades to an eternal punishment. His fate involved ceaselessly pushing a boulder uphill in the depths of the underworld, only to have it roll back down […]
TalkingRetail
MARCH 21, 2024
Following this week’s technical payment issues experienced by Greggs, the latest in a wave of similar retailer issues, some observers believe it highlights the continued importance of cash in UK society.
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Retail TouchPoints
JUNE 16, 2023
Traditional search marketing tools and reports are often insufficient, and marketers require an innovative solution that addresses gaps in existing search marketing tools to enhance brands’ visibility on the Google SERP and maximize ROAS. What’s Causing the High Levels of Fluctuation in Google’s SERP? Optimizing share of voice.
lateshipment
NOVEMBER 9, 2023
hhipbob) It is important to provide your customers with accurate shipping information including estimated delivery date. In this case, the accurate delivery date plays an important role because the customer wants to know if the product will reach them on time. Why is estimated delivery date important?
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Total cost of ownership, or TCO, is important to understand when making the switch to a composable commerce architecture. Your old methods of evaluating total cost of ownership don’t work anymore. Watch the class now!
Wiser
APRIL 15, 2024
As the guardians of your brand’s online presence, understanding the critical importance of monitoring content compliance is paramount. This exploration delves into the importance of maintaining current and precise content across all platforms, underscoring its fundamental role in fortifying your brand’s presence and success.
Forrester eCommerce
MARCH 14, 2023
Silicon Valley Bank’s (SVB) collapse is still reverberating around global markets, causing investors to scrutinize the institutions at the heart of the startup ecosystem and prompting plunges in some banks’ stock prices despite the rapid response of banking regulators worldwide.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation.
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It’s impossible to ignore the importance of personalization, but it comes with challenges. Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? How do you do it with a tight budget? What about customer privacy and the use of data?
Advertiser: ZoomInfo
To understand the importance of direct dials, you need to understand connect rates. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota.
Advertiser: ZoomInfo
To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors. As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts.
Advertiser: ZoomInfo
But none of this is possible without the most important element of a successful ABM program: good data. The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts.
Advertiser: ZoomInfo
This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite. Looking for tools to surface the voice of your customer? Generally curious about the CI space?
Advertiser: ZoomInfo
However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. Why is this so essential?
Advertiser: ZoomInfo
As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
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