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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

Marketing 362
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The B2B Of The Future: Bot To Bot Marketing

RTP blog

Modern Day Marketing Technology has influenced marketing greatly in recent years — through social and digital media, and increasingly precise analytics, marketers know more about consumer behavior than ever before. And the industry knows this — marketing today must still impact people when it comes to emotion and influence.

B2B 150
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Mirakl Rakes in $555M in New Funding as Online Marketplaces Boom

Retail TouchPoints

Chewy has taken a different a different approach, and is using the marketplace model to extend its business into the B2B space with a pharmacy service targeted to veterinarians. In 2012, Mirakl was born, and since that time the company has helped more than 300 B2B and B2C companies build out marketplace capabilities.

B2B 176
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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

eCommerce 113
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Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders

Forrester eCommerce

Over the past few decades, sales and marketing leaders have been transforming themselves into predictable, data-driven business units. The marketing automation stage began to grow exponentially around 2008 and has reached critical mass in its first decade. […].

Channel 63
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3 Ways AR and VR can help brands and retailers adapt to the New Normal

GetElastic

Prior to COVID-19, analysts were bullish on AR and VR for retail and B2B commerce. For AR/VR projects that are greenlit, fast time-to-market and efficient use of resources is key. We covered one of the earliest adopters EyeBuyDirect’s Wall of Frame back in 2008. IDC forecast retailers and manufacturers would drop $1.5B

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I Wish I Never Built a Personal Brand

Kissmetrics

I’ve also co-founded a few marketing technology companies. I blog about marketing at NeilPatel.com, and in the last 31 days, I was able to reach 1,701,486 people through my blog. I started my career in marketing at the age of 16. From being broke and frustrated I had no choice but to learn online marketing.

Blog 275