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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. The technological revolution certainly has had a strong hand in configuring the “how” of customer engagement.

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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Artificial Intelligence (AI) It should come as no surprise that AI was the “golden child” of this year’s Big Show. Is it the real deal?

ACH 285
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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI. Though Artificial Intelligence (AI) technology has been used in marketing for years, ChatGPT made AI a topic you can potentially even discuss with grandma.

Marketing 312
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6 Keys to Empowering Store Associates During the Holiday Season

Retail TouchPoints

Consumers’ ongoing shift to digital channels, and the unpredictability of their purchasing behaviors, is driving retailers to be conservative with their holiday hiring. retailers will add 410,000 seasonal positions this year, which is the lowest number of jobs added in the quarter since 2008.

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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

As consumers continue to rely on digital channels for services that still cannot take place (or that they don’t yet feel comfortable doing) in person, a positive experience across all channels will play a pivotal role in purchasing decisions and loyalty.

Consumer 347
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The Digital Last Mile: How Behavior Personalization And Globalization Are Key To Survival In The Post-COVID Era Of E-commerce

Retail TouchPoints

According to McKinsey “What consumers value is truly shifting, and so is their channel choice. Technology companies must expand to encompass global capabilities financially, culturally and in communications. . Yencken joined the Board of Directors in 2008 and served as Chairman for from 2011 to 2014.

eCommerce 196
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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The designer fashion brand launched its own ecommerce operation in 2008, at a time when many other high-end specialty labels were still turning up their noses at digital. Natori’s ecommerce ecosystem also has evolved over the years to further differentiate its digital channels from its department store offerings.