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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

As far back as 2012, consumers reported being uncomfortable with being “stalked” by targeted cookies online. Watch for Old Problems Although these new targeting methods are more reliable than third-party data, it’s important to address ongoing privacy and consent concerns. Plus, the quality of third-party data can be unreliable.

Marketing 324
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5 Gen Z Stats Marketers Need to Know

Sailthru

Born between 1997 and 2012, Gen Z wields nearly $100 billion in purchasing power. 70% of Gen Z cite data privacy policies as either important or critically important to maintaining brand loyalty. Gen Z consumers have grown up in an era of high-profile data breaches and privacy scandals. Only ask for data that you really need.

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Inside AEO’s Inaugural ESG Report: A Blueprint for a Better World 

Retail TouchPoints

billion gallons of water saved by jeans factories since 2017; People: More than $46 million donated to charitable organizations championing mental health, youth empowerment, education and the environment since 2012; and Practices: 88% of AEO’s Board of Directors are unaffiliated with the company (i.e.

Consumer 266
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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

As the concurrent shift toward consumer privacy and away from third-party cookies continues, brands are going to have to intelligently leverage data to better understand their consumers and forge more strategic (and unique) paths to growth. Using Data to Unlock Expansion Opportunities. Online fishing enthusiast destination Catch Co.

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Smart Glasses – The Future of Shopping?

365 Retail

Brief history of smart glasses While the concept of augmented reality (AR) combined with eyewear has been in ideation for the past decades, it was only in 2012 that Google Glass attempted to integrate these two technologies into one. Another major problem is concerns over the safety and privacy of the devices.

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The Price of Personalization Failures; Paywall Changes at The New York Times and Wired

Sailthru

This year’s survey emphasizes that consumers are both drawn to personalization and concerned about personal data privacy. At the same time, 49 percent of consumers surveyed by Accenture are concerned about privacy as it relates to personal data. For the first time since 2012, The New York Times has decreased its free-article limit.

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July 2019 Monthly Marketing Recap

ROI Revolution

With over 500K users each month, the Explore tab, which was first launched in 2012, has become a popular engagement tool for the platform. How Facebook’s Libra Cryptocurrency Is Protecting User Privacy. ” At first, advertisers will need to opt-in to this placement before it becomes default.