Remove 2014 Remove Magazine Remove Marketing
article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 192
article thumbnail

From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

QR codes, which were first put in magazines and catalogs back in the 2010s and were invented 30 years ago, did not catch fire with customers. And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. Who doesn’t want that?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why B2C Branding is Really a Management Tool

Optimizely

In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” Emotional marketing works. On the other hand, Aerie , a competing underwear company by American Eagle, is getting bigger and bigger, with a steady growth of market share. What do we mean by that?

B2C 323
article thumbnail

From Equinox to Dollar Shave Club: 8 Brands with Winning Content for Commerce Strategies

Sailthru

Furthermore is a digital magazine that seems to have it all: eye-catching images, sleek design and a great mix of articles. It wasn’t that long ago that content marketing was a buzzword. In a Content Marketing Institute survey three years later, 92% of executives said they consider content a business asset. And so do brands.

article thumbnail

Putting Money on Personalization: Inside Domino’s Email Evolution

Sailthru

In 2014, Domino Media Group relaunched the defunct interior design magazine with a website, app, ecommerce business and a mission to “bring content, community and commerce together.” Personalization helps marketers stand out in people’s inboxes, which are fuller than ever. That’s no longer the case for domino.

article thumbnail

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

Location-based marketing is part of our daily lives as consumers. What is Local Marketing? Local marketing –– also known as “location-based marketing” and “neighborhood marketing” –– is the process of optimizing your website and online advertising to help drive foot traffic and awareness in localized regions.

Marketing 713
article thumbnail

The True Story of the Relationship Between Omnichannel and Unplanned Purchases

OrderDynamics

And when it was finally our turn, we bought these magazines. In a similar poll conducted by Creditcards.com in 2014, 75% of respondents claimed to shop impulsively compared to 84% in the new poll. Author: Carla van Deventer is Marketing Coordinator at OrderDynamics. These take place most commonly in person.